How Did Samsung Electronics Dominate the Indian TV Market in the First Half of 2025?
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Synopsis
Samsung Electronics has once again proven its mettle by leading the Indian TV market in the first half of 2025. With groundbreaking technology and strategic offerings, the company continues to captivate consumers and set trends. Discover how Samsung maintains its status while leveraging innovative AI technology for an enhanced viewing experience.
Key Takeaways
- Samsung Electronics continues to lead the Indian TV market.
- It holds a market share of 23.8% for the first half of 2025.
- Samsung's success is attributed to its premium models like Neo QLED and OLED TVs.
- Integration of Microsoft's Copilot enhances user interaction.
- TV sales in India reached 11.29 million units in 2024.
Seoul, Aug 31 (NationPress) Samsung Electronics has secured the leading position in the Indian TV market during the initial half of 2025, as revealed by recent data, with strong sales driven by its premium large-sized models.
The South Korean tech giant held a 23.8 percent market share from January to June, continuing its dominance since 2017, according to research from global firm Omdia.
LG Electronics, Samsung's smaller competitor from South Korea, came in second with a 16.5 percent share, while Xiaomi from China trailed with 7.9 percent, as reported by Yonhap news agency.
Experts noted that Samsung's success in India is attributed to its advanced large-screen offerings, such as Neo QLED and OLED TVs.
Moreover, the educational content available on Samsung's smart TV platform, combined with popular entertainment options, including shows from South Korea, contributed to the brand's sustained leadership.
The total TV sales in India were projected to reach 11.29 million units in 2024.
On another note, Samsung announced its integration of Microsoft's Copilot, a generative artificial intelligence (AI) assistant, into its latest TVs and monitors to provide customized viewer interactivity.
This Microsoft AI feature will be implemented in Samsung's newest TVs and monitors, including the high-end Micro RGB TV.
“With Copilot integrated into the display, users can interact with Microsoft's advanced AI assistant via simple voice commands or remote clicks, simplifying the process of searching, learning, and engaging with content directly from their screens,” stated the company.
Samsung emphasized that users can enjoy natural voice interactions that yield personalized responses, such as music suggestions or weather updates.
“Through our collaborative AI initiatives, Samsung is establishing a new benchmark for AI-driven screens,” remarked Kevin Lee, executive vice president of Samsung's display division.
“Copilot enhances the experience, making it enjoyable and efficient to quickly access tailored experiences, whether for learning, entertainment, or handling everyday tasks,” Lee added.
Point of View
Samsung's ongoing success in the Indian TV market is a testament to its commitment to innovation and customer satisfaction. By continually adapting to consumer needs and integrating cutting-edge technology, Samsung not only secures its market position but also sets industry standards, which is crucial for maintaining competitiveness in the rapidly evolving tech landscape.
NationPress
31/08/2025
Frequently Asked Questions
What is Samsung's market share in the Indian TV market?
Samsung Electronics holds a 23.8% share of the Indian TV market as of the first half of 2025.
Who are Samsung's main competitors in India?
Samsung's primary competitors in India include LG Electronics with 16.5% market share and Xiaomi with 7.9% market share.
What technology has Samsung integrated into its TVs?
Samsung has integrated Microsoft's Copilot, a generative AI assistant, into its latest TVs and monitors.
How many TVs were sold in India in 2024?
The total TV sales in India were estimated at 11.29 million units in 2024.
What features do Samsung's TVs offer?
Samsung's TVs feature advanced large-screen models, educational content, and the ability to interact with Microsoft's AI for personalized experiences.
