India's Smart TV Market: Flat Shipments but Growth in QLED and Larger Screens in 2025
Synopsis
India's smart TV market stayed largely unchanged in 2025, yet the latter half saw a boost in shipments thanks to festive demand. QLED and larger screens are on the rise, indicating evolving consumer preferences.
Key Takeaways
Stable Shipments: Smart TV shipments remained flat overall in 2025.
Surge in Q4: A 10% increase in shipments was noted in Q4.
Consumer Preferences: Higher-priced TVs and larger screens gained traction.
QLED Popularity: QLED shipments nearly doubled year-on-year.
Future Outlook: Anticipated growth in 2026 as replacement cycles and affordability improve.
New Delhi, March 25 (NationPress) The shipment of smart TVs in India in 2025 remained relatively stable compared to the previous year, as a sluggish first half was balanced by a surge in demand driven by GST-related festive offers in the latter months. According to a report released on Wednesday, shipments in the fourth quarter saw a remarkable 10% year-on-year increase.
The analysis by Counterpoint Research indicates that televisions priced between Rs 40,000 and Rs 50,000 significantly outpaced the overall market, as consumers showed a preference for more feature-rich models.
Additionally, larger screen sizes gained traction, with 43-inch televisions achieving the highest shipment volumes, while models measuring 55 inches and above contributed to overall growth.
The report highlighted that shipments of Quantum Dot LED (QLED) televisions nearly doubled compared to the previous year, while MiniLED technology recorded the most significant growth from a modest starting point.
QLED televisions expanded their market presence across various price segments, driven by greater availability of popular sizes like 43” and 55” and enhanced penetration in mid-range categories. Meanwhile, the rise of MiniLED can be attributed to its initial low sales figures, reflecting manufacturers' strategies to broaden their portfolios and offer it as a more economical alternative to OLED technology.
The research firm noted that the weakness in the market during the first half was due to a decline in consumer confidence, leading to cautious spending habits and delayed purchases as a result of the lack of substantial promotional activities.
“The situation improved in the second half of the year, supported by festive promotions, better financing options, and enhanced affordability for larger screen televisions, further bolstered by a reduction in GST rates for TVs sized 32 inches and above,” the report stated.
“While India’s smart TV market exhibited minimal growth in 2025, we anticipate steady expansion in 2026 as the replacement cycle for pandemic-era purchases begins and affordability for larger screens increases,” commented Principal Research Analyst Anshika Jain.
However, a potential rise in prices for DRAM (Dynamic Random-Access Memory) and NAND components may escalate the production costs for feature-rich TVs, impacting profit margins and hindering aggressive pricing strategies in the near future, Jain added.
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Point of View
It’s clear that the smart TV market in India is adapting to consumer preferences and economic shifts. The flat shipment figures reflect a cautious market, but the notable growth in QLED and larger screens highlights a significant change in consumer behavior, suggesting a potential upward trend in the coming years.
NationPress
20 Jun 2026
Frequently Asked Questions
What were the smart TV shipment trends in India for 2025?
In 2025, India's smart TV shipments were largely flat year-on-year, with a notable 10% increase in the fourth quarter due to festive demand.
Which TV segments saw the most growth?
Models priced between Rs 40,000 and Rs 50,000, along with larger screen sizes, particularly 43 and 55 inches, saw significant growth.
What is influencing the rise of QLED TVs?
The increase in QLED shipments is driven by wider availability in popular sizes and penetration in mid-range markets.
What challenges does the smart TV market face?
Rising costs of DRAM and NAND may pressure profit margins and limit aggressive pricing strategies.
What are the expectations for the smart TV market in 2026?
The market is expected to see steady growth as the replacement cycle for pandemic-era purchases begins and affordability improves.
