UP International Trade Show 2026 wraps with ₹6,500 crore MoUs, 4,400 deals signed
Synopsis
UPITS 2026 closed with 4,400 MoUs worth ₹6,500 crore — more than double last year's ₹2,680 crore — and foreign buyer meetings surging 123 per cent. With six partner countries against one in 2025, Uttar Pradesh is making a calculated bid to reposition itself as India's next major export hub, not just its most populous state.
Key Takeaways
UPITS 2026 concluded on 29 September at India Expo Centre & Mart, Greater Noida , completing a five-day run.
4,400 MoUs worth approximately ₹6,500 crore were signed — up from ₹2,680 crore in 2025, a more than 142 per cent jump in value.
Business enquiries reached an estimated ₹15,500 crore , a 24 per cent rise over last year's ₹12,500 crore .
41,500 B2B meetings were recorded, up 31.12 per cent year-on-year; RBSM foreign buyer meetings surged 123.1 per cent to 13,500 .
Total footfall stood at 5,98,693 , including 1,74,990 domestic business buyers.
Six countries — Russia, Austria, Japan, Singapore, Belarus, and Vietnam — participated as partner nations, up from just one in 2025.
The fourth edition of the Uttar Pradesh International Trade Show (UPITS) 2026 concluded on Tuesday, 29 September at India Expo Centre & Mart, Greater Noida, closing a five-day run with 4,400 MoUs valued at approximately ₹6,500 crore (around $680 million) and business enquiries estimated at ₹15,500 crore. The event, held from 25 to 29 September, marked a record edition by nearly every measurable metric, signalling a decisive expansion in Uttar Pradesh's global trade footprint.
Key Business Outcomes
According to official figures from the Federation of Indian Export Organisations (FIEO), UPITS 2026 recorded 41,500 B2B meetings — a rise of 31.12 per cent from 31,650 meetings at the 2025 edition. Of these, 13,500 meetings were conducted in the dedicated Reverse Buyers-Sellers Meet (RBSM) zone, while approximately 28,000 business interactions took place across the main exhibition floor.
The RBSM segment, which connects domestic sellers directly with foreign buyers, registered the sharpest growth — a 123.1 per cent surge from just 6,050 such meetings last year. Meetings in the main exhibition area rose a more measured 9.38 per cent. The number of MoUs grew 12.82 per cent from 3,900 in 2025, while the estimated value of those agreements more than doubled — climbing from ₹2,680 crore to ₹6,500 crore. Business enquiries expanded 24 per cent year-on-year, up from ₹12,500 crore in 2025.
Visitor Turnout and Participation
The trade show drew a combined 5,98,693 visitors and business buyers over its five-day run. This included 1,74,990 domestic business buyers and 4,23,703 general visitors, reflecting broad-based interest from both the trade community and the public. The scale of footfall underscores UPITS's growing stature as a flagship platform for Uttar Pradesh's MSMEs, exporters, manufacturers, and local enterprises seeking international market access.
Expanded International Presence
The global dimension of UPITS 2026 expanded considerably compared to previous editions. While Russia was the sole partner country at the 2025 event, this year saw six countries participate as official partner nations — Russia, Austria, Japan, Singapore, Belarus, and Vietnam. Foreign delegations expressed interest across Uttar Pradesh's key sectors, including manufacturing, IT, electronics, textiles, and agri-food processing. This broadening of international engagement reflects the state's deliberate push to diversify export relationships beyond traditional markets.
Cultural and Culinary Highlights
Beyond trade, the 'One District, One Cuisine' (ODOC) initiative drew significant visitor interest. The dedicated ODOC Hall showcased regional delicacies, traditional recipes, and local food enterprises from across the state. Celebrity chef Harpal Singh Sokhi conducted master classes featuring culinary demonstrations and interactive sessions, adding a soft-power dimension to the trade event and spotlighting Uttar Pradesh's agri-food potential to visiting buyers.
With six partner countries, a doubling of MoU values, and a 123 per cent jump in foreign buyer meetings, UPITS appears to be consolidating its position as a serious platform for state-level export promotion — and the fifth edition will be watched closely to see whether this momentum translates into verified trade flows.
Point of View
But the more telling figure is the 123 per cent jump in Reverse Buyers-Sellers Meet engagements — that is where real export orders are negotiated, not just intentions logged. The leap in MoU value from ₹2,680 crore to ₹6,500 crore in a single year demands scrutiny: MoUs are non-binding, and past state-level trade events have seen large headline figures dissolve into modest actual investment. The real test will come in six to twelve months when FIEO and the Uttar Pradesh government publish conversion data — how many of those 4,400 MoUs became purchase orders. The expansion from one to six partner countries is a genuine diplomatic achievement, but Austria and Vietnam are not traditional UP export destinations, suggesting the state is actively prospecting new corridors rather than deepening existing ones.
NationPress
29 Sept 2026
Frequently Asked Questions
What is the UP International Trade Show (UPITS) 2026?
UPITS 2026 is the fourth edition of an annual trade exhibition organised to showcase Uttar Pradesh's MSMEs, exporters, and manufacturers to domestic and international buyers. It was held from 25 to 29 September 2026 at India Expo Centre & Mart in Greater Noida.
How many MoUs were signed at UPITS 2026 and what is their value?
A total of 4,400 MoUs were signed at UPITS 2026, valued at approximately ₹6,500 crore (around $680 million). This compares with 3,900 MoUs worth ₹2,680 crore at the 2025 edition, representing a 12.82 per cent rise in volume and a more than 142 per cent jump in value.
Which countries participated as partner nations at UPITS 2026?
Six countries participated as official partner nations at UPITS 2026 — Russia, Austria, Japan, Singapore, Belarus, and Vietnam. This is a significant expansion from the 2025 edition, where Russia was the sole partner country.
How did B2B meeting numbers change compared to last year?
Total B2B meetings rose 31.12 per cent to 41,500 in 2026 from 31,650 in 2025, according to FIEO data. The sharpest growth was in the Reverse Buyers-Sellers Meet segment, where foreign buyer meetings surged 123.1 per cent from 6,050 to 13,500.
What sectors attracted the most interest from foreign delegations at UPITS 2026?
Foreign delegations showed interest in Uttar Pradesh's manufacturing, IT, electronics, textiles, and agri-food processing sectors. The 'One District, One Cuisine' initiative also drew attention to the state's food and culinary enterprises.
