CM Yogi: UP Trade Show to Draw 600+ Buyers from 90 Nations
Synopsis
Chief Minister Yogi Adityanath announced the UP International Trade Show will draw 600-plus buyers from 90 countries this year, up from 550 buyers across 72 nations in 2025, marking the event's widest global reach yet and reflecting UP's sustained push to grow its export footprint.
Key Takeaways
CM Yogi Adityanath announced the UP International Trade Show will host over 600 international buyers in 2026.
Participating countries rise to 90 this year, up from 72 countries in 2025 — a 25 percent increase in geographic reach.
Buyer count grows from 550 to more than 600 , crossing that threshold for the first time.
The Trade Show is a key pillar of Uttar Pradesh's export promotion strategy alongside the One District One Product (ODOP) scheme launched in 2018 .
Sectors like textiles, leather and engineering goods anchor UP's export portfolio at the event.
MoUs signed and trade inquiries generated will be the real test of the show's commercial impact.
Uttar Pradesh is betting bigger on global trade this year — and the numbers tell the story. Uttar Pradesh Chief Minister Yogi Adityanath announced on Friday, 25 September 2026 that the UP International Trade Show is set to host buyers from 90 countries, surpassing last year's turnout of 550 buyers from 72 countries and crossing the 600-buyer mark for the first time.
Posting on X, CM Yogi highlighted the year-on-year expansion: 'गत वर्ष 72 देशों के 550 बायर्स इस ट्रेड शो का हिस्सा बने थे। इस वर्ष 90 देशों के 600 से अधिक बायर्स हिस्सा बनने वाले हैं' ('Last year, 550 buyers from 72 countries were part of this Trade Show. This year, more than 600 buyers from 90 countries are going to participate.').From 72 to 90 Countries — What the Jump Signals
The scale-up is not accidental. Since 2017, the Yogi Adityanath government has systematically worked to reposition Uttar Pradesh — India's most populous state — as a serious manufacturing and export destination, pairing investor summits with dedicated trade promotion events. The UP International Trade Show is a direct outgrowth of that push: a state-organised platform that puts UP exporters in the same room as international procurement teams, cutting out layers of intermediary process.
The jump from 72 to 90 participating countries — an increase of 25 percent in geographic reach in a single year — signals growing international recognition of UP's export ecosystem. Sectors like textiles, leather goods and engineering products have historically anchored the state's export identity, and the Trade Show serves as a live showcase for that diversity.
ODOP: The Architecture Behind the Outreach
A critical policy scaffold supporting this export ambition is the One District One Product (ODOP) scheme, launched in 2018. By identifying and championing one signature product per district — from Lucknow's chikan embroidery to Agra's leather goods to Moradabad's brassware — the scheme has created a structured, district-level supply base that international buyers can engage with directly at events like the Trade Show.
It is a model of sub-national trade diplomacy: rather than waiting for federal export policy to trickle down, UP has built its own pipeline to global markets, using trade fairs as the deal-making engine.
What Exporters and Buyers Are Watching
For the tens of thousands of MSME manufacturers and exporters across UP, the Trade Show is a rare direct window to international buyers who might otherwise be unreachable. The critical metrics to track from this edition: the number of formal trade inquiries lodged, any Memoranda of Understanding (MoUs) signed on the floor, and the sectors that attract the heaviest buyer interest. Those outcomes — more than the headline participation figures — will indicate whether the state's growing global footprint is converting into real order books.
If the trajectory holds, UP's ambition to materially lift its share of India's total export earnings is no longer aspirational — it is scheduled, one Trade Show at a time.
Point of View
UP is positioning itself as a self-contained export ecosystem rather than a passive beneficiary of central schemes. The ODOP architecture gives that ambition structural depth — each district becomes a product story a buyer can actually place an order against. The test, however, is whether rising attendance translates into sustained order flows for UP's MSMEs, or whether the show remains an impressive optic without a proportionate lift in the state's share of India's export ledger.
NationPress
25 Sept 2026
Frequently Asked Questions
What is the UP International Trade Show?
The UP International Trade Show is a state-organised trade fair that connects Uttar Pradesh exporters directly with international buyers across sectors such as textiles, leather and engineering goods, designed to grow the state's share of India's exports.
How many countries are participating in the UP International Trade Show 2026?
According to Chief Minister Yogi Adityanath, buyers from 90 countries are expected to participate in the 2026 edition, up from 72 countries in 2025.
What is the One District One Product (ODOP) scheme?
Launched in 2018 by the Uttar Pradesh government, ODOP identifies one signature product per district — such as Lucknow's chikan embroidery or Agra's leather goods — and promotes it for domestic and export markets, creating a structured supply base for buyers at events like the Trade Show.
How has UP International Trade Show participation grown over the years?
In 2025, the Trade Show hosted 550 buyers from 72 countries . In 2026, that figure is expected to exceed 600 buyers from 90 countries , reflecting consistent year-on-year growth in the event's global reach.
Why is Uttar Pradesh focusing on international trade fairs?
Uttar Pradesh has used trade promotion events alongside investor summits since 2017 to directly connect its MSME exporters with global buyers, seeking to increase the state's share of India's total export earnings and position UP as an emerging manufacturing hub.
