How Are OTT Platforms Revolutionizing TV Viewing?
Click to start listening
Synopsis
In a revealing interview, actress Barkha Bisht discusses the impact of OTT platforms on traditional television viewing. With audiences now consuming content at their convenience, this shift may be misinterpreted as a decline in TV ratings. Explore her insights into the evolving dynamics of the industry and the advantages of television actors.
Key Takeaways
- OTT platforms are altering traditional TV viewership.
- Audiences are now consuming content at their convenience.
- This shift may misrepresent TV ratings as declining.
- Television actors develop strong technical skills.
- Content needs to adapt to the evolving landscape.
Mumbai, Sep 26 (NationPress) Actress Barkha Bisht has shared her insights on the evolving landscape of television viewership, highlighting how OTT platforms are transforming the way audiences engage with content.
In an exclusive chat with IANS, she remarked that the audience is presently fragmented, with most television programs also accessible on OTT platforms. Barkha emphasized that viewers now prefer to watch content at their own pace, which could create the perception of dwindling TV ratings.
When questioned about the influence of OTT platforms on television viewership, Bisht commented, “I believe the audience is indeed divided now. The majority of shows that air on television can also be viewed on platforms like JioCinema or Hotstar. People are watching at their own convenience now. This trend might give the impression that ratings are down, but they have merely been redistributed across various platforms. So, it’s not that individuals aren’t watching—they’re just consuming differently. I think this is something both producers and audiences should grasp. Content must evolve accordingly.”
Addressing the ongoing discussion regarding the differences between TV actors and those in film or OTT productions, the ‘Kamini’ actress pointed out that television actors acquire substantial technical expertise.
“Television actors gain a wealth of technical skills. When you're involved in a TV show, you are engaged in the same routine every single day, sometimes for years. Therefore, you naturally develop a strong understanding of the technical aspects. When you move to film or web series, that technical knowledge proves to be incredibly beneficial. Film and OTT actors don't always experience the same daily rigors that we do. We know our camera placements, our marks, and we memorize lines swiftly. These elements become second nature to us. I genuinely believe this is a significant advantage that television actors possess,” explained Barkha.
On the professional front, Barkha Bisht is preparing for her upcoming project, “Hello Knock Knock Kaun Hai”, which also features Sonali Kulkarni.
Point of View
It's crucial to recognize the changing dynamics in media consumption. The rise of OTT platforms is not merely a trend but a fundamental shift in how audiences engage with content. Our responsibility is to provide balanced coverage that reflects these changes while ensuring that both traditional and new media coexist, adapting to meet the diverse needs of viewers.
NationPress
26/09/2025
Frequently Asked Questions
What impact do OTT platforms have on TV ratings?
OTT platforms have led to a redistribution of viewership, which can create the illusion of declining TV ratings, but audiences are simply consuming content differently.
Are TV actors at a disadvantage compared to film actors?
No, TV actors often gain significant technical expertise from their rigorous daily routines, which can be advantageous when transitioning to film or OTT projects.
