Devi Sri Prasad joins Karthi30 on his birthday as DSP scores bilingual
Synopsis
Key Takeaways
Music director Devi Sri Prasad has officially joined the unit of the untitled Tamil-Telugu bilingual starring Karthi, directed by Kalyan Shankar and produced by Sithara Entertainments. The announcement was made on Sunday, 2 August, coinciding with Devi Sri Prasad's birthday — a deliberate reveal that immediately set social media abuzz.
The Birthday Announcement
Sithara Entertainments took to its social media handles to make the reveal official, posting: 'The Rockstar joins the ride. Welcome aboard @ThisIsDSP. Wishing a very Happy Birthday to our Music Director. Looking forward to creating madness together – Team #Karthi30.' The phrasing 'madness together' signals an energetic, mass-entertainer register — consistent with Devi Sri Prasad's signature high-octane output across Tamil and Telugu cinema.
About the Film
The project, tentatively referred to as #Karthi30 — marking the actor's 30th film — is yet to receive an official title. Meenakshi Chaudhary plays the female lead opposite Karthi. The film was launched with a grand pooja ceremony recently, and sources close to the unit say shooting is progressing at a brisk pace, with key sequences currently being filmed.
Sithara Entertainments' Track Record
This marks another high-profile collaboration for Sithara Entertainments, the banner behind acclaimed productions including Vaathi, Lucky Baskhar, and Viswanath & Sons. The production house has built a reputation for backing commercially ambitious, pan-South projects, and industry insiders say #Karthi30 is already generating considerable buzz within trade circles.
Earlier Updates and What to Expect
On Karthi's birthday in May 2025, Sithara Entertainments had posted on X: 'Wishing the ever-energetic and lovable @Karthi_Offl a very happy birthday. Excited to bring him to audiences in a brand new entertainer you never saw coming. #Karthi30 shoot is progressing in full swing. Title & First Look coming soon.' With Devi Sri Prasad now confirmed, the music dimension of the project falls into place. A title reveal and first-look announcement are expected in the coming weeks, which will likely mark the next major promotional milestone for the bilingual.