Sneha Khanwalkar Unveils New Project Utilizing OTT Influence, Reflecting Listener Diversity and Creativity
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Mumbai, Dec 17 (NationPress) Acclaimed music director Sneha Khanwalkar, recognized for her significant contributions to the Gangs of Wasseypur series, Oye Lucky! Lucky Oye!, Love Sex Aur Dhokha, and more, has revealed that her newest initiative leverages the potential of streaming platforms and captures the rich diversity and creativity of listeners.
As the founder of the music platform SoundCake, Sneha has joined forces with Pocket FM to develop a crowdsourced musical piece.
Discussing this groundbreaking project, Sneha expressed, “The profound relationship between audio and creativity has revolutionized the way talent is recognized and celebrated, dismantling barriers and allowing creators to showcase their artistry to a genuinely global audience. By embracing this transformation, Pocket FM and SoundCake are crafting a sonic identity that is not only heard but profoundly felt, reflecting the diversity and creativity of its audience.”
She added, “This partnership utilizes the power of streaming to bridge the gap between creators and audiences, redefining brand communication through sound while remaining committed to inclusivity and universality at the core of this initiative.”
The campaign fosters a collaborative environment where creators and listeners unite. Members of the SoundCake community and Pocket FM listeners can submit their original compositions, from which Sneha Khanwalkar will select the top three. These selected tunes will then be presented to Pocket FM’s 200 million global listeners, who, alongside Pocket FM staff, will vote via social media and the Pocket FM app to determine the final piece.
Vineet Singh, VP of Brand and Communications at Pocket FM, commented, “At Pocket FM, our community is central to all our creations. By crowdsourcing our sonic tune, we are empowering our creators and listeners to play an active role in shaping our sonic identity.”
He further noted, “Collaborating with SoundCake and the remarkable Sneha Khanwalkar merges expertise with passion, culminating in something genuinely exceptional. This initiative transcends a mere branding exercise; it's a movement that honors creativity, collaboration, and shared ownership.”
With the SoundCake community comprising over 8,000 singers, 5,000 musicians, and 1,400 sound artists, Pocket FM invites creative enthusiasts globally to share their original works and be part of this exciting project.
