RSF warns China building influencer network on Greek social media
Synopsis
Key Takeaways
Reporters Without Borders (RSF), a leading international press freedom organisation, has warned that the Chinese Communist Party (CCP) is quietly cultivating a network of social media influencers to amplify Beijing's narrative on Greek platforms — while concealing their financial ties to Chinese propaganda networks. The warning, issued from Paris, calls on Greek authorities to investigate whether these influencers are part of a broader foreign interference operation.
How the Network Operates
According to Thanos Sitistas, founder of Greece Fact Check, the activity is subtle by design. 'Much of the material we examined did not rely on outright falsehoods. Instead, these social media accounts do not disclose their affiliations and advertising arrangements with CCP institutions,' Sitistas said. He noted that politically sensitive subjects — such as the status of Xinjiang (referred to in some circles as East Turkestan) — are handled through 'omission and selective presentation rather than direct arguments.'
Sitistas cited a specific example: posts by three influencers on the Xinjiang region 'highlighted cultural imagery and portrayed Uyghur residents as happy and prosperous, while well-documented allegations of their mass detention and coercive assimilation were omitted.' The pattern of activity reportedly intensified following a Chinese Embassy statement on 19 November 2025, which criticised US Ambassador to Greece Kimberly Guilfoyle for calling Beijing's influence over Piraeus port — Greece's largest — 'unfortunate.'
The Strategic Objective
The apparent goal, according to Sitistas, is to build a favourable image of China as 'modern, peaceful, safe and technologically advanced.' He assessed that this messaging 'can make audiences less receptive to criticism of Beijing and more supportive of Chinese interests around Piraeus, the Belt and Road Initiative and relations with the EU.' RSF has called on Greek authorities to examine the financial flows connecting these influencers to CCP-linked networks to determine the full scope of the campaign.
Beijing's Deepening Ties With Greek Media
The RSF report situates the influencer network within a broader pattern of Chinese media engagement in Greece that has expanded alongside Beijing's economic footprint in the country. In 2016, Chinese state news agency Xinhua signed a cooperation agreement with Greece's state news agency, the Athens-Macedonian News Agency (AMNA). A second agreement followed in 2017 between AMNA and the China Economic Information Service (CEIS), a Xinhua affiliate.
That same year, Kathimerini, one of Greece's most prominent newspapers, also signed a cooperation agreement with Xinhua. Although the terms were not publicly disclosed, a subsequent study found that Kathimerini republished at least one Xinhua report per week in 2020, totalling 66 articles. RSF noted that some major Greek outlets engaged in such agreements have ownership or business ties to sectors with significant Chinese links.
Silence in Greek Newsrooms
An Athens-based independent journalist, speaking to RSF on condition of anonymity, described a climate of self-censorship: 'That's why there is almost no reporting on what these Chinese investments actually mean for our country's independence.' Critics argue that undisclosed commercial entanglements between Greek media and Chinese state-affiliated entities create structural incentives to avoid scrutiny of Beijing's role in the country's economy and infrastructure.
As Chinese economic influence through Piraeus and the Belt and Road Initiative continues to grow, RSF's findings suggest the information environment surrounding that presence is being shaped — quietly and systematically — in Beijing's favour.