BJP chief Nitin Nabin visits Indore, Ujjain to mark PM Modi's 25 years in public service
Synopsis
BJP National President Nitin Nabin heads to Indore and Ujjain on 17-18 September to lead the party's 'Seva Sankalp Abhiyan' marking PM Modi's 25 years in public service — lighting the 'Ashirvad Ka Diya' at Ram Ghat on the Shipra river and attending the Bhasma Aarti at Mahakaleshwar Temple, blending political outreach with religious spectacle.
Key Takeaways
BJP National President Nitin Nabin will visit Indore and Ujjain in Madhya Pradesh on 17–18 September .
The visit is part of the party's nationwide 'Seva Sankalp Abhiyan' marking PM Modi's 25 years of public service and his birthday.
Nabin will light the 'Ashirvad Ka Diya' at Ram Ghat on the Shipra river in Ujjain, where lakhs of diyas are expected to be illuminated.
He will formally inaugurate the new statewide registration process under the 'Swamitva Scheme' at Gandhi Nagar Ground in Indore.
On 18 September , Nabin will attend the 'Bhasma Aarti' and offer prayers at the Shri Mahakaleshwar Temple , one of India's twelve Jyotirlingas.
Bharatiya Janata Party (BJP) National President Nitin Nabin will undertake a two-day visit to Indore and Ujjain in Madhya Pradesh beginning Thursday, 17 September, as part of the party's nationwide 'Seva Sankalp Abhiyan' marking Prime Minister Narendra Modi's completion of 25 years in public service and his birthday. The visit will blend organisational programmes with religious engagements at two of the state's most prominent spiritual sites.
Day One: Indore and the Swamitva Scheme Event
Nabin is scheduled to arrive at Devi Ahilyabai Holkar International Airport in Indore on the afternoon of 17 September, where senior BJP office-bearers and party workers will receive him. After attending local programmes, he will proceed to Gandhi Nagar Ground to participate in an event organised under the 'Swamitva Scheme', during which he will formally inaugurate the new statewide registration process under the scheme.
The Swamitva Scheme, a Centre-driven initiative, aims to provide property rights documentation to residents of rural areas — a programme that BJP has used as a key outreach vehicle ahead of state-level events.
Ashirvad Ka Diya at Ram Ghat, Ujjain
Towards the evening of 17 September, Nabin will travel to Ujjain, where he will participate in the 'Maa Shipra Aarti' at Ram Ghat on the banks of the Shipra river. As part of the 'Seva Sankalp Abhiyan', he will light the 'Ashirvad Ka Diya' amid a large-scale devotional programme. According to the BJP, lakhs of illuminated diyas are expected to be lit at Ram Ghat, creating a festive and spiritual atmosphere along the riverfront. Nabin will also attend a 'Bhajan Sandhya' organised at the ghat.
Day Two: Prayers at Mahakaleshwar Temple
On the second and final day of the visit, 18 September, Nabin will offer prayers at the Shri Mahakaleshwar Temple — one of the twelve Jyotirlingas in India — and attend the sacred 'Bhasma Aarti' ritual, before performing traditional worship. The inclusion of the Mahakaleshwar Temple visit underscores the BJP's consistent strategy of weaving religious symbolism into its organisational milestones.
Wider Context: Seva Sankalp Abhiyan
The two-day Madhya Pradesh leg is part of a broader, nationwide BJP campaign to observe Prime Minister Modi's birthday as a moment of public service outreach and party mobilisation. This comes amid the party's continued focus on consolidating its base in states like Madhya Pradesh, where it returned to power after the 2023 assembly elections. The 'Seva Sankalp Abhiyan' combines welfare scheme launches, cultural events, and religious engagements across multiple states simultaneously.
Point of View
Where the party staged a comeback in 2023, remains a critical demonstration state for this approach. Notably, deploying the national party president — rather than a local leader — for what is essentially a birthday observance underscores how centrally the Modi brand is being managed ahead of a cycle of state elections. Whether the Swamitva Scheme inauguration translates into measurable rural outreach or remains a photo-op will depend on ground-level implementation that rarely gets the same coverage as the launch event.
NationPress
16 Sept 2026
Frequently Asked Questions
Why is BJP chief Nitin Nabin visiting Madhya Pradesh in September 2026?
Nitin Nabin is visiting Indore and Ujjain on 17–18 September as part of the BJP's 'Seva Sankalp Abhiyan', a nationwide campaign to mark Prime Minister Narendra Modi's completion of 25 years in public service and his birthday. The visit includes welfare scheme events and religious engagements.
What is the 'Ashirvad Ka Diya' programme at Ujjain's Ram Ghat?
The 'Ashirvad Ka Diya' is a ceremonial diya-lighting event on the banks of the Shipra river at Ram Ghat in Ujjain, organised by the BJP as part of the 'Seva Sankalp Abhiyan'. According to the party, lakhs of illuminated diyas are expected to be lit during the devotional programme on the evening of 17 September.
What is the Swamitva Scheme event being held in Indore?
At Gandhi Nagar Ground in Indore, Nitin Nabin will inaugurate a new statewide registration process under the Swamitva Scheme, a Centre-driven programme that provides property rights documentation to rural residents. The event is one of the key organisational highlights of his two-day visit.
Which temple will Nitin Nabin visit in Ujjain?
On 18 September, Nabin will offer prayers at the Shri Mahakaleshwar Temple — one of the twelve Jyotirlingas in India — and attend the sacred Bhasma Aarti ritual, along with performing traditional worship.
What is the BJP's 'Seva Sankalp Abhiyan'?
The 'Seva Sankalp Abhiyan' is a nationwide BJP campaign organised to observe Prime Minister Modi's birthday as a period of public service and party outreach, combining welfare scheme launches, cultural events, and religious engagements across multiple states simultaneously.
