The Bharatiya Janata Party (BJP) has launched a nationwide outreach campaign on 9 June 2025 to mark 12 years of the Narendra Modi-led government at the Centre, releasing five specially curated booklets in Hindi, English, Urdu and several other Indian languages to document the administration's major policy decisions, welfare programmes and infrastructure milestones. The campaign is anchored under the theme '12 Saal Vishwas Ke, Vikas Ke, Jan-Kalyan Ke' — translating to '12 Years: Of Trust, Development and Public Welfare.'

Campaign Overview and Objectives

The five booklets together present what the BJP describes as a comprehensive account of the Modi government's 12-year governance record. According to the party, the publications are designed to reach citizens across linguistic communities and present a structured narrative of the administration's priorities — spanning national security, economic reform, infrastructure, women's empowerment and cultural preservation. Analysts cited in the campaign material argue that the government's policy decisions over this period have shaped India's development trajectory.

Rashtra Pratham: National Security at the Fore

The first booklet, 'Rashtra Pratham' (Nation First), focuses on decisions taken in the national interest. It highlights military achievements including surgical strikes and Operation Sindoor, alongside measures taken to strengthen India's strategic capabilities and global standing. The publication also outlines welfare initiatives aimed at improving citizens' lives across socio-economic groups, framing national security and public welfare as complementary governance pillars.

Nation Building, Economy and Infrastructure

The second booklet, 'Nation Building is the Mission', outlines the government's vision of a modern, self-reliant and globally competitive India. It covers themes including New Economy, New India, Ease of Doing Business, Ease of Living, Technological Transformation, World-Class Infrastructure and Northeast India's Development. The publication details major economic reforms, digital transformation initiatives and efforts toward balanced regional development.

A companion booklet, 'Rashtra Nirman' (Nation Building), provides a sector-by-sector account of the government's infrastructure push, covering roads, railways, airports, ports, energy, housing and digital connectivity. The publication positions infrastructure investment as a primary driver of economic growth, employment and improved quality of life.

Women's Empowerment and Cultural Heritage

The booklet 'Sashaktikaran Se Samriddhi Tak' (From Empowerment to Prosperity) documents women-centric policies implemented over the past 12 years. It covers initiatives aimed at enhancing women's participation in education, entrepreneurship, governance and the workforce, and highlights efforts to promote economic independence and leadership opportunities.

The fourth booklet, 'Virasat Bhi, Vikas Bhi' (Heritage Alongside Development), addresses the government's stated approach of balancing modernisation with the preservation of India's cultural and civilisational heritage. It showcases initiatives to restore and promote historical sites, cultural traditions and spiritual centres, alongside infrastructure and urban development projects.

Inclusive Development as a Central Theme

A thread running through all five publications is the government's emphasis on inclusive development. The outreach material highlights initiatives focused on poverty alleviation, farmers' welfare, middle-class support and healthcare expansion under the stated vision of a 'Healthy India, Strong India.' The campaign is being rolled out nationally, with the multilingual booklets intended to maximise reach across India's diverse linguistic landscape. How the opposition responds to this large-scale self-assessment exercise is expected to shape the political narrative in the weeks ahead.