How is the BJP Celebrating the 11th Anniversary of Modi's Government in Bengal?
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Synopsis
As the BJP gears up to celebrate 11 years of the Modi government, their unique campaign strategy in West Bengal aims to highlight the stark contrasts between central achievements and state failures. This approach sets the stage for the upcoming Assembly elections.
Key Takeaways
- Unique campaign strategy by BJP to celebrate Modi's 11 years.
- Focus on contrasting achievements of the Modi government with state failures.
- Engagement through social media and outreach programs.
- Highlighting issues like Ayushman Bharat scheme non-implementation.
- Setting the tone for upcoming Assembly elections.
Kolkata, June 5 (NationPress) The BJP's West Bengal unit is gearing up for a distinctive campaigning approach to commemorate the 11th anniversary of the Modi-led NDA government at the Centre, which falls on June 9.
A member of the state committee revealed that the campaign will involve extensive propaganda juxtaposing the achievements of the Modi administration over the past 11 years since 2014 with the perceived ‘failures’ of the Mamata Banerjee-led and Trinamool Congress-governed state over the last 14 years since 2011.
“This distinctive comparative campaign is set to launch on June 9 and will continue for at least the next two weeks.
“In addition to leveraging social media, our party members will engage in comprehensive outreach programs across the state, clarifying the performance differences between the two administrations,” the committee member stated.
He further elaborated that BJP activists will inform the public about how widespread corruption among Trinamool Congress leaders has hampered access to essential services under various centrally-sponsored initiatives.
“We will also underscore that the people of the state have been denied free medical treatment across India due to the state government's refusal to implement the Ayushman Bharat scheme here,” he added.
To recall, during a political rally in the Alipurduar district on May 29, the Prime Minister explicitly pointed out the state government's non-implementation of the Ayushman Bharat scheme.
“Since the residents of West Bengal cannot access the benefits of Ayushman Bharat, they are deprived of free treatment when they seek care in other states. Many in Bengal could have also benefitted from the Pradhan Mantri Awas Yojana, but this insensitive government has obstructed that as well,” the Prime Minister emphasized last week while discussing five critical challenges that West Bengal currently faces under Trinamool Congress rule.
With Assembly elections on the horizon early next year, the Prime Minister has already set the strategic tone for his party's campaign through his recent address in Alipurduar.
Point of View
The BJP's campaign in West Bengal represents a critical strategy to engage voters by contrasting national achievements with state governance. This approach not only seeks to bolster the party's position ahead of elections but also aims to address local grievances against the Trinamool Congress government, emphasizing accountability.
NationPress
08/06/2025
Frequently Asked Questions
What is the BJP's campaign strategy for the 11th anniversary?
The BJP plans to spotlight the achievements of the Modi government while contrasting them with the perceived failures of the Trinamool Congress in West Bengal.
When does the campaign officially start?
The campaign is set to launch on June 9 and will continue for at least two weeks.
How will the BJP conduct its outreach?
BJP activists will engage in detailed outreach programs and utilize social media to communicate their message.
