CM Mohan Yadav leads BJP social media workshop in Bhopal
Synopsis
Madhya Pradesh CM Dr. Mohan Yadav joined BJP state and national leaders at a social media workshop in Bhopal, calling on party workers to use digital platforms to carry welfare scheme information to citizens in simple, accessible language.
Key Takeaways
Mohan Yadav addressed a BJP social media workshop at the BJP Pradesh Karyalaya, Bhopal on October 26, 2026 .
The workshop was co-attended by BJP MP Organisation General Secretary Chandra Shekhar and BJP National Social Media Coordinator Deepak Mhaskey .
Yadav described social media as a 'powerful medium of public communication', not merely a technology tool.
The core ask to party workers: communicate government welfare schemes and development projects in simple language to every citizen.
The event fits a BJP national pattern of using structured workshops to build state-level digital communication capacity, active since 2014.
Social media, Madhya Pradesh Chief Minister Dr. Mohan Yadav told party workers in Bhopal on Monday, October 26, is no longer just technology — it is the most powerful bridge between a government and its people. Addressing a BJP social media workshop at the BJP Pradesh Karyalaya, he urged cadres to use digital platforms to carry the message of welfare schemes and development work to every citizen in plain, accessible language.
What the Bhopal workshop set out to do
The event brought together BJP Madhya Pradesh Organisation General Secretary Shri Chandra Shekhar and BJP National Social Media Coordinator Shri Deepak Mhaskey to share strategy with state-level party workers. Dr. Yadav shared his view — 'saaral bhaasha mein jan-jan tak' (reaching every person in simple language) — framing the workshop not as a party-communication drill but as a public-service mandate. The message: every welfare scheme, every infrastructure project, every people-first initiative should find its audience online.
BJP's digital playbook — from 2014 to Madhya Pradesh, 2026
The gathering reflects a strategy the BJP has refined continuously since the 2014 general election, when it became one of the first Indian parties to deploy social media systematically at scale. In BJP-governed states, that national template has been localised into workshops, digital cells, and coordinated messaging units at the district level. Madhya Pradesh's own outreach machine, built through years of organisational discipline, is now being calibrated for a digital-first era. The presence of a national-level coordinator like Mhaskey signals that this is not a standalone exercise but part of a coordinated, cross-state push.
Why 'simple language' is the operative phrase
Dr. Yadav's emphasis on communicating in 'saaral bhaasha' (simple language) carries real weight in a state where a significant share of welfare beneficiaries are first-generation smartphone users. The challenge for BJP's digital machinery in Madhya Pradesh is less about reach and more about comprehension — translating scheme eligibility, application processes, and outcomes into content that works on a village WhatsApp group as well as it does on X. That is precisely what workshops of this kind are designed to address.
Point of View
The party signals that digital messaging for welfare schemes is treated as a strategic, centralised function — not ad hoc. For Dr. Yadav, championing digital outreach in simple language also serves a political purpose: embedding the government's development narrative directly into citizens' social feeds before the next electoral cycle. The 'simple language' emphasis, however, also points to a genuine governance challenge — ensuring that scheme information actually reaches first-generation smartphone users in rural Madhya Pradesh.
NationPress
26 Oct 2026
Frequently Asked Questions
What was the BJP social media workshop in Bhopal about?
The workshop, held at the BJP Pradesh Karyalaya in Bhopal on October 26, 2026, focused on using social media to communicate government welfare schemes and development projects to citizens in simple, accessible language.
Who attended the BJP social media workshop with CM Mohan Yadav?
BJP Madhya Pradesh Organisation General Secretary Chandra Shekhar and BJP National Social Media Coordinator Deepak Mhaskey attended alongside CM Dr. Mohan Yadav.
What did CM Mohan Yadav say about social media at the workshop?
Dr. Yadav said social media is not merely technology but a powerful medium of public communication, and that the goal should be to reach every citizen with information about welfare schemes in simple language.
Why does BJP hold social media workshops for party workers?
Since 2014, the BJP has used structured social media workshops to build coordinated digital communication capacity at the state level, ensuring consistent messaging on government schemes and party initiatives.
What is Deepak Mhaskey's role in BJP?
Deepak Mhaskey serves as the BJP's National Social Media Coordinator, overseeing the party's digital strategy across states.
