Why Has the ED Booked 29 Celebrities for Endorsing Betting Apps?

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Why Has the ED Booked 29 Celebrities for Endorsing Betting Apps?

Synopsis

In a sweeping action, the Enforcement Directorate has taken legal measures against 29 renowned figures in the Telugu entertainment industry for their involvement in endorsing illegal betting applications. This raises critical questions about responsibility and the consequences of celebrity endorsements in the digital age.

Key Takeaways

  • 29 celebrities under investigation for endorsing illegal betting apps.
  • Legal action taken by the Enforcement Directorate.
  • Concerns about the impact of celebrity endorsements on society.
  • FIRs filed in Telangana and Andhra Pradesh.
  • Potential legal consequences under various acts.

Hyderabad, July 10 (NationPress) The Enforcement Directorate has initiated legal action against 29 celebrities in the Telugu regions for their endorsements of betting applications.

The central agency has lodged an ECIR against actors, influencers, and YouTubers for allegedly promoting illegal betting platforms, contravening the Public Gambling Act of 1867.

This investigation, conducted under the Prevention of Money Laundering Act, was prompted by five FIRs filed in Telangana and Andhra Pradesh.

Among those facing scrutiny are film stars Vijay Deverakonda, Rana Daggubati, Prakash Raj, Nidhi Agarwal, Pranitha Subhash, Manchu Lakshmi, and Ananya Nagella.

Additionally, television personalities and social media influencers such as Sreemukhi, Shyamala, Varshini Sounderajan, Vasanthi Krishnan, Shoba Shetty, Amrutha Chowdary, Nayani Pavani, Neha Pathan, Pandu, Padhmavathi, Harsha Sai, and Bayya Sunny Yadav are also named in the allegations.

Previously, many of these celebrities faced legal action from the Hyderabad and Cyberabad Police. FIRs were lodged against them at various police stations including Panjagutta, Miyapur, Cyberabad, Suryapet, and Visakhapatnam.

The ED suspects that these endorsements for platforms such as Junglee Rummy, A23, JeetWin, Parimatch, and Lotus365 are linked to the laundering of substantial amounts through paid promotions.

The ECIR is filed under sections 318 (4), 112 r/w 49, and sections 3, 3 (A), 4 of the Telangana Gaming Act, along with the IT Act of 2000 and 2008 section 66D.

In March, Vijay Deverakonda, Rana Daggubati, Prakash Raj, and others were already under investigation by the Cyberabad Police for their alleged promotion of betting applications. They have since asserted that they are not endorsing any illegal apps.

While Rana Daggubati and Vijay Deverakonda claimed their endorsements were solely for legally sanctioned skill-based online games, Prakash Raj mentioned he had not renewed a contract to promote an app in 2017 upon realizing it was inappropriate.

A case involving six actors and 19 social media influencers was filed at the Miyapur Police Station of the Cyberabad Commissionerate in March.

The police took action based on a complaint from Phanidra Sharma, a local resident, who alleged that numerous celebrities and influencers were actively promoting illegal betting apps and platforms. The complainant emphasized that such promotions are detrimental to individuals and society, as they foster addictive and risky behavior that can lead to financial troubles.

Point of View

We must recognize the significant responsibility that public figures have in shaping societal norms and behaviors. The Enforcement Directorate's actions serve as a crucial reminder of the potential consequences of endorsing products that could harm individuals and society. It is imperative for celebrities to be aware of the legal and ethical implications of their endorsements.
NationPress
10/09/2025

Frequently Asked Questions

What led to the ED taking action against these celebrities?
The Enforcement Directorate acted upon allegations that these celebrities endorsed illegal betting applications, violating the Public Gambling Act of 1867.
Which celebrities are involved in this case?
Notable figures include Vijay Deverakonda, Rana Daggubati, Prakash Raj, and various social media influencers.
What is the basis for the investigation?
The probe is based on five FIRs filed in Telangana and Andhra Pradesh regarding illegal betting platforms.
What are the potential consequences for the celebrities?
They could face serious legal repercussions under the Prevention of Money Laundering Act and the Telangana Gaming Act.
How are these endorsements impacting society?
Promoting betting apps can encourage addictive behavior, leading to significant financial distress for individuals.