Gujarat CM Bhupendra Patel launches natural farming kiosk in Valsad; 10 centres planned
Synopsis
Gujarat CM Bhupendra Patel has opened the first of 10 planned natural farming produce kiosks in Valsad, selling chemical-free vegetables, fruits, grains, and honey — while also stocking inputs like Jeevamrut for farmers. The move aims to cut out intermediaries and connect cultivators directly with consumers, building on a state cow-farming subsidy launched in 2020 and the Centre's National Mission on Natural Farming approved in November 2024.
Key Takeaways
Gujarat CM Bhupendra Patel inaugurated the 'Prabha Natural Farming Produce Sales Centre' in Valsad district on 3 November 2026 .
The centre is the first of a planned network of 10 kiosks across Valsad district.
The outlet stocks naturally grown vegetables, fruits, grains, and honey , as well as natural farming inputs including Ghan Jeevamrut, Gomutra, Beejamrut, and Jeevamrut .
Gujarat has offered eligible farmers ₹900 per month towards indigenous cow maintenance since 2020 to promote cow-based natural farming.
The Centre's National Mission on Natural Farming , approved in November 2024 , promotes chemical-free, livestock-integrated farming nationally.
Finance Minister Kanu Desai and Lok Sabha MP Dhaval Patel were among senior officials present at the inauguration.
Gujarat Chief Minister Bhupendra Patel on Tuesday, 3 November 2026, inaugurated the 'Prabha Natural Farming Produce Sales Centre' in Valsad district, marking the first of a proposed network of 10 kiosks aimed at creating a direct marketplace for farmers practising natural farming and ensuring fairer returns on their produce.
The inauguration signals a structured push by the state to close the gap between natural farming cultivators and end consumers through a more organised supply chain.
What the Centre Offers
The outlet stocks naturally grown vegetables, fruits, grains, and honey. Beyond consumer produce, it also sells natural farming inputs — including Ghan Jeevamrut, Gomutra, Beejamrut, and Jeevamrut — enabling farmers to source the materials needed for cow-based farming practices under one roof. Chief Minister Patel inspected the facility and was briefed on the range of products available for sale.
The Broader Kiosk Network Plan
The proposed 10 kiosks across Valsad district are designed to strengthen the farm-to-consumer supply chain, reduce dependence on intermediaries, and help cultivators secure fair prices for naturally grown produce. The centres are also intended to raise consumer awareness about chemical-free food and encourage wider adoption of natural farming practices in the region.
Gujarat's Natural Farming Policy Background
Gujarat has been systematically promoting natural farming through financial assistance and training programmes for several years. In 2020, the state announced a monthly assistance of ₹900 towards the maintenance of an indigenous cow for eligible farmers practising cow-based natural farming, along with support for purchasing input preparation kits such as those used to make Jeevamrut. The Valsad kiosk initiative builds on that foundation by addressing the marketing gap that has historically limited farmer earnings.
National Mission on Natural Farming
At the national level, the Centre approved the National Mission on Natural Farming in November 2024, aiming to promote chemical-free, livestock-integrated, and diversified cropping systems across India. The mission also targets improved soil health, reduced cultivation costs, and stronger ecological sustainability — goals that Gujarat's kiosk network directly complements at the state level.
Officials Present at the Inauguration
Finance, Urban Development and Urban Housing Minister Kanu Desai and Lok Sabha MP and Whip Dhaval Patel attended the inauguration. Valsad MLA Bharat Patel, District Development Officer Atirag Chaplot, and Superintendent of Police Yuvrajsinh Jadeja were also present at the event.
With nine more kiosks still to be set up across Valsad, the pace of their rollout will determine whether the initiative translates into a replicable model for other districts in Gujarat.
Point of View
But the model's real test lies in execution at scale. Ten kiosks in a single district is modest; without consistent produce aggregation, cold-chain support, and consumer demand-building, the centres risk becoming underutilised showcases rather than viable income channels for farmers. The alignment with the Centre's November 2024 National Mission on Natural Farming gives the initiative political tailwind, but state-level marketing infrastructure has historically been the weak link in India's farm-to-fork ambitions. Whether Valsad becomes a blueprint or a one-off inauguration will depend on what comes after the ribbon-cutting.
NationPress
3 Nov 2026
Frequently Asked Questions
What is the Prabha Natural Farming Produce Sales Centre in Valsad?
It is a retail kiosk inaugurated by Gujarat CM Bhupendra Patel on 3 November 2026 in Valsad district, selling naturally grown vegetables, fruits, grains, and honey, as well as natural farming inputs. It is the first of a planned network of 10 such kiosks in the district aimed at giving farmers direct market access.
Why is Gujarat setting up natural farming kiosks?
The kiosks are designed to reduce the gap between natural farming cultivators and consumers by providing a direct marketing channel, helping farmers earn fairer prices without dependence on intermediaries. They also aim to raise consumer awareness about chemical-free produce.
What natural farming inputs are available at the Valsad kiosk?
The centre stocks Ghan Jeevamrut, Gomutra, Beejamrut, and Jeevamrut — inputs used in cow-based natural farming practices — alongside consumer produce like vegetables, fruits, grains, and honey.
What financial support does Gujarat offer natural farmers?
Since 2020, Gujarat has provided eligible farmers practising cow-based natural farming with ₹900 per month towards the maintenance of an indigenous cow, along with support for purchasing kits used to prepare natural farming inputs such as Jeevamrut.
How does this relate to the national natural farming mission?
The Centre approved the National Mission on Natural Farming in November 2024 to promote chemical-free, livestock-integrated, and diversified cropping systems across India. Gujarat's kiosk network aligns with the mission's goals of improving soil health, reducing cultivation costs, and strengthening ecological sustainability.
