HP CM Office Greets Kullu Dussehra Devotees, Tourists
Synopsis
Key Takeaways
In the Kullu valley, the drums are beating and the deities are descending — and the Chief Minister's Office of Himachal Pradesh marked the occasion on Wednesday, October 21, 2026, extending warm wishes to residents, pilgrims, and tourists gathering for the International Kullu Dussehra.
Posting in Hindi, the CMO called the festival 'dev aastha aur samridh lok sanskriti ka yeh anupam utsav' — 'this incomparable festival of divine faith and rich folk culture' — and noted that it has carried the state's glorious traditions forward from one generation to the next.A Festival Unlike Any Other Dussehra in India
While most of India celebrates Dussehra with the burning of Ravana effigies, Kullu Dussehra takes a radically different form. Beginning on Vijayadashami — when festivities elsewhere wind down — it stretches across several days in the heart of the Kullu valley, drawing hundreds of village deities, or devtas, carried in elaborately decorated palanquins (raths) from surrounding hills and valleys to converge on the Dhalpur Maidan. The sheer theatre of thousands of devotees accompanying their local deity in procession is a spectacle that has earned the event its 'International' prefix and a reputation as one of Himachal Pradesh's defining cultural moments.
The festival blends deep religious observance — rooted in the legend of Lord Raghunath, the presiding deity of Kullu — with a sprawling fair of handicrafts, folk music, and traditional performing arts. For the Kullu valley's economy, the annual influx of pilgrims and tourists translates directly into livelihoods for artisans, hoteliers, and small traders.
Heritage as Strategy: HP's Soft-Power Play
The CMO's greeting is more than seasonal courtesy. Himachal Pradesh has consistently positioned its deity-centric festival calendar as both cultural heritage and economic infrastructure. State governments across India deploy such messaging to signal continuity and attract tourism revenue, but Kullu Dussehra occupies a distinct tier — it is one of the few regional festivals to carry an 'International' tag backed by genuine foreign tourist interest and national recognition.
The Kullu valley's identity is inseparable from this festival. Generations of families have participated not merely as spectators but as custodians: maintaining the devta traditions, the ritual protocols, and the folk arts that travel with each village deity to the fairground. The CMO's phrasing — 'peedhi-dar-peedhi sahejta aa raha hai', 'safeguarded generation after generation' — directly invokes that custodial ethic.
As the valley fills with colour, music, and reverent processions, the festival once again makes the case that Himachal's richest tourism asset is not just its mountains — it is the living culture that inhabits them.