Kishan Reddy backs Modi's call for Nasha Mukt Bharat
Synopsis
Union Minister G. Kishan Reddy amplified PM Modi's call for collective social responsibility in building a drug-free India, spotlighting the Nasha Mukt Bharat Abhiyan launched in August 2020 by the Ministry of Social Justice and Empowerment.
Key Takeaways
PM Narendra Modi called for collective social responsibility to build a #NashaMuktBharat , with an emphasis on youth protection from substance abuse.
Kishan Reddy , Union Minister of Coal and Mines and BJP Telangana state president, amplified the message on November 12, 2026 .
Nasha Mukt Bharat Abhiyan was launched in August 2020 by the Ministry of Social Justice and Empowerment as a community-focused awareness and rehabilitation campaign.
The campaign operates alongside the Narcotic Drugs and Psychotropic Substances Act , combining legal enforcement with prevention-first outreach.
The initiative engages local bodies, NGOs, and educational institutions to institutionalise community-level anti-drug action.
Collective responsibility — not just government action — is the cornerstone of winning India's fight against drugs, Union Coal and Mines Minister G. Kishan Reddy signalled on Thursday, November 12, 2026, sharing a pointed appeal from Prime Minister Narendra Modi that placed youth protection at the centre of national social policy.
The post quoted PM Modi directly: 'Building a #NashaMuktBharat requires collective responsibility. We must create greater awareness, bring our youth away from substance abuse and make the fight against drugs a shared social commitment.' Short sentences. Heavy weight.
The Abhiyan behind the hashtag
The hashtag is not mere rhetoric — it anchors a live national programme. Nasha Mukt Bharat Abhiyan was launched in August 2020 by the Ministry of Social Justice and Empowerment, targeting awareness drives, community outreach, and rehabilitation support across states identified as high-burden districts. The campaign's design deliberately pulls in local bodies, NGOs, and educational institutions — giving institutional muscle to exactly the 'shared social commitment' Modi now invokes.
The legal scaffold beneath it is the Narcotic Drugs and Psychotropic Substances Act, which successive central governments have used to anchor anti-narcotics enforcement. The Abhiyan sits on top of that framework as the softer, prevention-first layer — recognising that law enforcement alone cannot change social behaviour.
Reddy amplifies from Telangana's political centre
As BJP Telangana state president in addition to his Union Cabinet role, Kishan Reddy carries a dual mandate when he amplifies this message. Telangana, like several southern states, has grappled with rising substance-abuse concerns among urban and semi-urban youth — making the outreach politically as well as socially resonant at the state level.
The timing of the post — mid-afternoon on a working Thursday — fits a pattern of Union ministers reinforcing the Centre's social-welfare messaging through personal social-media platforms, extending the campaign's reach beyond formal government channels.
India's battle against drugs will not be settled in Parliament or in courts alone. If the Abhiyan's next progress report shows the community-first model is moving numbers on the ground, this renewed push from the Cabinet could translate into fresh budgetary muscle — and that will be the real measure of commitment.
Point of View
Doing so from a Telangana political base adds regional salience to a national campaign at a moment when southern states face their own substance-abuse challenges. The invocation of 'collective responsibility' is also a subtle pivot: it shifts ownership of outcomes from the government alone to civil society, pre-empting accountability questions if headline metrics are slow to improve. Watch whether the next Union Budget translates this rhetoric into expanded allocations for the Abhiyan's district-level infrastructure.
NationPress
12 Nov 2026
Frequently Asked Questions
What is Nasha Mukt Bharat Abhiyan?
Nasha Mukt Bharat Abhiyan is a national campaign launched in August 2020 by India's Ministry of Social Justice and Empowerment to drive awareness, prevention, and rehabilitation related to drug and substance abuse, with a focus on high-burden districts.
What did PM Modi say about drug abuse?
PM Modi stated that building a drug-free India requires collective responsibility, greater public awareness, and making the fight against drugs a shared social commitment — with particular focus on protecting the youth.
Who is G. Kishan Reddy?
G. Kishan Reddy is India's Union Minister of Coal and Mines and also serves as the BJP's Telangana state president, representing the Secunderabad constituency.
How does India legally address drug abuse?
India's primary legal framework is the Narcotic Drugs and Psychotropic Substances Act, which governs enforcement. The Nasha Mukt Bharat Abhiyan complements this with community-level prevention and rehabilitation programmes.
Which ministry runs the Nasha Mukt Bharat campaign?
The campaign is run by the Ministry of Social Justice and Empowerment, which coordinates with state governments, local bodies, NGOs, and educational institutions to implement the programme.
