Kriti Sanon moves Delhi HC to protect personality rights against AI misuse
Synopsis
Key Takeaways
Bollywood actress Kriti Sanon has approached the Delhi High Court seeking protection of her personality and publicity rights against the alleged unauthorised use of her name, image, likeness, and other identity attributes — including through artificial intelligence (AI)-generated content and digital impersonation. The petition was heard on 16 October 2026 before a single-judge Bench of Justice Purushaindra Kumar Kaurav.
What the Court Directed
Justice Kaurav asked Sanon's counsel to place on record a compilation of relevant judgments, research papers, and other material relating to the legal questions surrounding personality rights. The High Court indicated it would pass a comprehensive order after examining the submitted material. The matter has been listed for further hearing on 29 October 2026.
A Growing Wave of Personality Rights Petitions
Sanon's petition adds to a rapidly expanding list of high-profile personalities who have invoked personality and publicity rights before the Delhi High Court. In recent months, former cricketer Gautam Gambhir, former India captain Sunil Gavaskar, spiritual leader Sri Sri Ravi Shankar, actors Arjun Kapoor, Allu Arjun, Nagarjuna, Varun Dhawan, Kajol, Aishwarya Rai Bachchan, and Abhishek Bachchan, singer Jubin Nautiyal, filmmaker Karan Johar, podcaster Raj Shamani, Congress MP Shashi Tharoor, and actor Naga Chaitanya have secured or sought court protection against unauthorised use of their identity, likeness, or AI-generated imitations.
The Kangana Ranaut Case: A Parallel Proceeding
The development comes close on the heels of a related matter involving actress and BJP MP Kangana Ranaut, in whose case the Delhi High Court recently issued summons on a suit seeking protection of her personality and publicity rights. Ranaut's petition specifically targets the alleged misuse of her identity through pornographic and obscene content circulated across digital platforms. A single-judge Bench of Justice Vikas Mahajan asked her counsel to identify the defendants against whom a takedown order was being sought and directed the filing of a revised memo of parties after certain defendants were removed from the proceedings.
Why This Matters: AI, Deepfakes, and the Law
The surge in petitions reflects a broader legal and societal concern over the unchecked proliferation of AI-generated deepfakes, fake endorsements, and unauthorised commercial exploitation of public figures' identities on digital platforms. India currently lacks a dedicated statutory framework for personality rights, making the Delhi High Court the primary arena for developing this body of law through judicial precedent. Critics argue that without legislative backing, court-by-court injunctions offer only partial relief and leave ordinary individuals — who lack the resources to litigate — wholly unprotected.
The next hearing in Sanon's case on 29 October 2026 is expected to produce legal guidelines that could influence how Indian courts approach AI-driven identity misuse more broadly.