Raghav Chadha moves Delhi HC over AI deepfakes, personality rights
Synopsis
Key Takeaways
Bharatiya Janata Party (BJP) Rajya Sabha MP Raghav Chadha has filed a petition before the Delhi High Court seeking protection of his personality and publicity rights, targeting the alleged unauthorised use of his name, image, likeness, and identity across digital platforms — including through AI-generated and morphed content. The matter is listed for hearing on Thursday before a single-judge Bench of Justice Subramonium Prasad.
What Chadha Has Sought
According to the cause list published on the Delhi High Court's official website, Chadha has reportedly sought relief against multiple defendants, including unidentified persons impleaded as John Doe parties. The plea alleges unauthorised commercial exploitation and misuse of his persona across online platforms.
The petition specifically seeks the removal of deepfake, AI-generated, and morphed content allegedly circulating online using his identity without his consent or authorisation.
A Pattern Before the Delhi High Court
This case is the latest in a rapidly expanding line of personality rights disputes before the Delhi High Court. In recent months, the court has heard similar petitions from a wide range of public figures, including former cricketer and current India head coach Gautam Gambhir, former cricket captain Sunil Gavaskar, spiritual leader Sri Sri Ravi Shankar, actors Arjun Kapoor, Allu Arjun, Nagarjuna, Kajol, Aishwarya Rai Bachchan, and Abhishek Bachchan, singer Jubin Nautiyal, filmmaker Karan Johar, podcaster Raj Shamani, and Congress MP Shashi Tharoor.
The Tharoor Precedent
Earlier this month, Congress MP Shashi Tharoor moved the Delhi High Court seeking similar relief, targeting deepfake videos that allegedly depicted him falsely praising Pakistan. Tharoor contended that such videos attributed politically sensitive statements to him, posing a serious threat to his reputation and potentially affecting India's standing internationally. His case underscores how AI-driven impersonation has moved beyond celebrity endorsements into politically charged territory.
Why It Matters
The surge in personality rights litigation reflects a broader crisis of identity misuse in the AI era. Courts across India are being asked to define the legal boundaries of deepfake use, fake endorsements, and AI-generated impersonation — areas where legislation has not yet caught up with technology. The Delhi High Court has emerged as the primary forum for such disputes, and the volume of cases suggests a pressing need for a codified legal framework. Chadha's petition adds political figures to a roster already spanning sport, entertainment, and spirituality.