Nagpur Family Champions Organic Colors for Generations, Promotes Awareness
Synopsis
As Holi approaches, a Nagpur family with a legacy of creating organic colors for three generations is on a mission to promote eco-friendly celebrations. Discover how their efforts are transforming the festive landscape and safeguarding traditions.
Key Takeaways
Organic Colors: The Adamane family produces eco-friendly gulal using natural ingredients.
Legacy: They have been in the organic color business for three generations.
Health Benefits: Organic gulal helps prevent skin allergies and eye irritation.
Market Demand: There is a growing demand for eco-friendly colors across Maharashtra.
Affordability: Lower prices this year are encouraging more consumers to purchase organic gulal.
Nagpur, Feb 27 (NationPress) With the festival of colors on the horizon, markets nationwide are bustling as shoppers flock to purchase hues for celebration.
Festive stalls are brimming with vivid colors, rangolis, and an array of items. Among them, eco-friendly gulals are emerging as the star attraction, drawing in many curious visitors.
In the city of Nagpur, these sustainable colors are becoming increasingly popular, with demand soaring across various cities in Maharashtra.
The esteemed Adamane family has become a pivotal player in promoting the transition from conventional to eco-friendly colors, as they have been crafting organic colors for three generations. This year, they are fully stocked with their organic offerings, advocating for their use to embrace the natural benefits over synthetic alternatives.
Roshan Adamne shared insights about their family legacy with IANS, stating, "Our grandfather initiated this venture. We utilize arrowroot powder as our primary component, mixing it with food-safe colors. No harmful chemicals are included. The mixture is created by combining water and color, sun-dried, filtered through machinery, and then packaged. This process yields 7-8 vibrant colors, including green, blue, red, and yellow."
He further emphasized, "Our mission extends beyond profit; we aim to enable people to celebrate Holi safely with environmentally friendly colors."
The gulal is supplied throughout Vidarbha and reaches various regions in Chhattisgarh, Madhya Pradesh, and Maharashtra, as well as being shipped to other states upon request.
Roshan noted, "This year, gulal is available at lower prices in the market, likely due to the GST impact, offering customers significant relief and encouraging bulk purchases."
The rising popularity of organic gulal can be attributed to growing awareness of the dangers posed by chemical colors. Consumers are increasingly opting for natural alternatives to prevent skin allergies, eye irritation, and environmental harm. This eco-friendly gulal from Nagpur not only ensures safety but also preserves the vibrant tradition of the festival.
Point of View
The Adamane family's commitment to eco-friendly colors highlights an essential shift in consumer behavior towards sustainability. Their initiative not only caters to growing health concerns but also reinforces cultural traditions in a responsible manner.
NationPress
21 Jun 2026
Frequently Asked Questions
What are the main ingredients in the organic gulal?
The organic gulal is primarily made from arrowroot powder mixed with food-safe colors, ensuring no harmful chemicals are present.
How long has the Adamane family been producing organic colors?
The Adamane family has been making organic colors for three generations, emphasizing their deep-rooted commitment to this craft.
Where is the organic gulal distributed?
The organic gulal is supplied throughout Vidarbha and reaches various regions in Chhattisgarh, Madhya Pradesh, and Maharashtra, and is available for shipping to other states.
Why is organic gulal becoming more popular?
Awareness of the harmful effects of chemical colors has led consumers to prefer natural alternatives, making organic gulal a favored choice for safe celebrations.
Is the organic gulal affordable?
Yes, this year the gulal is being sold at lower prices, likely due to GST effects, making it more accessible for customers.
