Burhanpur (Madhya Pradesh), Feb 27 (NationPress) A lively two-day event known as the "Aajeevika Holi Mela" kicked off on Friday in Burhanpur, Madhya Pradesh.

This celebration is infused with the essence of joy and the drive of women-led businesses.

The fair is organized by the Madhya Pradesh State Rural Livelihood Mission (MPSRLM) in collaboration with the Panchayat and Rural Development Department, taking place at the premises of the Old Sub-Divisional Magistrate (SDM) Office.

The primary aim of this event is to uplift rural women by offering a platform for those involved in self-help groups as part of the Aajeevika Mission.

Stalls at the mela feature herbal gulal and natural colours crafted from flowers, which are proving to be popular attractions.

A variety of homemade products are also on display at the fair.

Many residents from the district and neighboring areas are flocking to the venue in large numbers.

They are eagerly purchasing eco-friendly products in anticipation of Holi celebrations.

Women entrepreneurs participating in the fair shared their insights during discussions with IANS.

They are committed to producing entirely natural and chemical-free colours to guarantee safety for the skin, they informed IANS.

Officials noted that this initiative not only fosters health-conscious celebrations but also champions sustainable and environmentally friendly methods.

Jainu Tadvi, a member of the Aajeevika Mission running a stall at the Mela, expressed her delight at the remarkable response the event has garnered.

She mentioned that this platform has significantly boosted the confidence of women like herself.

Additionally, she noted that the Mela provides opportunities for financial independence.

Another entrepreneur from the Aajeevika Mission, Rajni Verma, highlighted how the training and support offered under the mission have empowered rural women to convert their skills into sustainable income.

Santwati Khalko, the District Aajeevika Mission Officer, explained that the fair aims to enhance women's economic involvement and connect their products directly with consumers.

She underscored that such initiatives play a vital role in empowering self-help groups at the grassroots level.

Kriti Chauhan, a local resident, attended the mela to explore various products.

She praised the quality of the herbal colours available.

Kriti shared with IANS that she prefers purchasing natural products made by local women.

She added that buying from the mela not only ensures safe Holi festivities but also supports local livelihoods.

The participating women expressed their gratitude towards Prime Minister Narendra Modi for various government initiatives that have encouraged them to strive for "Atmanirbhar" (self-reliant) living.

They noted that these efforts are aiding them in their journey towards financial independence while reinforcing the "Vocal for Local" initiative.