Synopsis
In a unique initiative for Holi, Sambhal DM Rajender Pensiya collaborates with local women from a Self-Help Group to promote herbal gulal. Their efforts lead to substantial sales, empowering women economically. The herbal gulal, made from natural ingredients, has gained popularity across several states, ensuring safe and vibrant celebrations.Key Takeaways
- DM Rajender Pensiya supports women's SHG in selling herbal gulal.
- Sales reached Rs 80,000, boosting local economy.
- Holi festivals in Sambhal feature Rangbhari Ekadashi celebrations.
- Herbal gulal is popular across seven states.
- Made from natural ingredients, ensuring skin safety.
Sambhal, March 13 (NationPress) In an innovative move leading up to Holi, Rajender Pensiya, District Magistrate of Uttar Pradesh's Sambhal, enthusiastically joined forces with women from a Self-Help Group (SHG) to promote and sell herbal gulal.
By encouraging and aiding these women in marketing their handcrafted herbal gulal, DM Pensiya's contributions led to impressive sales totalling Rs 80,000. This initiative not only showcased their products but also advanced the self-reliance movement of the SHG, empowering local women financially.
The Holi festivities in Sambhal commenced with the traditional Rangbhari Ekadashi celebrations, which last for five days before the main event on Friday. With increased security measures in place due to the sensitive atmosphere in the district, the festival remains a cherished time of joy and unity.
Holi, one of India's most celebrated festivals, is marked by vibrant colors, sweets, and music. People prepare in advance by gathering gulal, water guns, and festive treats like gujiyas to fully enjoy the occasion.
The herbal gulal crafted by the SHGs of Sambhal has gained traction across seven states, including Uttar Pradesh, Uttarakhand, Haryana, Tamil Nadu, Delhi, and Punjab.
Renowned for its natural ingredients and subtle fragrance, it has established itself in the market, following the legacy of Hathras, which is also famous for its gulal production.
Composed entirely of natural flowers and fruits, Sambhal's herbal gulal is enriched with fragrances sourced from Kannauj to ensure both quality and skin safety.
The gulal features floral scents such as jasmine, mogra, rose, and lavender, along with fruity notes like mango, papaya, strawberry, and banana. Each variant is distinctively named based on its fragrance.
The manufacturing process for herbal gulal begins several months in advance. Using maize flour as the foundation, the gulal is combined with natural colors and scents before being sun-dried.
This careful method yields a product that is not only safe for the skin but also visually and aromatically delightful, making it a preferred choice for Holi celebrations.
