In Bhagalpur, Bihar, a unique initiative is underway as aromatherapy-infused gulal is being crafted for the upcoming Holi festival, led by women from self-help groups (SHGs).

Priya Soni, the Director of the self-help group and entrepreneurship organization, shared with IANS that this year's Holi colors will offer a remarkable combination of health and fragrance. A distinct type of gulal, designed with aromatherapy principles, is set to make its debut in the market.

Soni explained that this vibrant gulal is enriched with natural scents sourced from flowers like rose, lavender, sandalwood, and kewda. This aromatic gulal not only enhances the festive atmosphere but also fosters relaxation amidst the celebrations. It is completely chemical-free and safe for both children and the elderly.

Women involved in the self-help groups are taking charge of both the production and marketing of this gulal. Thousands of women are participating in this project, gaining valuable training and generating sustainable income within their communities.

One member of a women’s self-help group expressed, "We create gulal using natural ingredients and herbs, including beetroot, spinach, and various other natural sources to produce vibrant colors. We are thrilled to be contributing and working together."

Another SHG worker remarked, "There's been a significant positive shift in my life. Since meeting Priya ma’am, I've had access to the resources I need. I used to worry constantly about providing for my children and their education, and I couldn't afford proper medications. Now, my situation has greatly improved."

Holi is a major festival celebrated by millions across India, characterized by colors, sweets, and joyful reunions as people gather to apply gulal on each other. Many observe the tradition of donning new clothes in the evening to visit loved ones. Popular festive treats include gujiya, a sweet dumpling filled with khoya, and thandai, a refreshing drink made with nuts and spices.

The festival of Holi has its roots in ancient Indian traditions. Among the most famous legends associated with Holi is the tale of Prahlada and his aunt Holika. According to Hindu myth, Prahlada, a devoted follower of Lord Vishnu, emerged unscathed from a pyre while his aunt, who sought to harm him, perished in the flames. This event, symbolizing the triumph of good over evil, is commemorated with bonfires on Holi's eve.

Rituals of Holi are steeped in tradition. The celebration usually begins with the lighting of bonfires, representing the victory of good over evil. The following day, revelers come together to smear each other with vibrant colors, symbolizing the arrival of spring and new beginnings.