Did PM Modi Celebrate the Essence of Kutch with TVS Motor Company?
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Synopsis
Prime Minister Modi's recent meeting with TVS Motor Company executives highlights the beauty of Kutch through their new coffee table book. Discover how their collaboration promotes Kutch as a premier destination for motorcyclists and tourists alike.
Key Takeaways
- PM Modi praises TVS Motor for showcasing Kutch.
- The 'TVSM x Rann Utsav 2025 Coffee Table Book' highlights the region's beauty.
- TVS collaborated with Gujarat Tourism for motorcycling experiences.
- Kutch is promoted as a top destination for youth tourism.
- PM Modi encourages exploration of Kutch's culture and landscapes.
New Delhi, July 20 (NationPress) Prime Minister Narendra Modi expressed his pleasure on Sunday while meeting with senior executives from TVS Motor Company, praising their efforts to showcase the allure of Kutch.
Venu Srinivasan, Chairman Emeritus of TVS Motor Company, along with Sudarshan Venu, the company's Managing Director, had the privilege of presenting the 'TVSM x Rann Utsav 2025 Coffee Table Book' to PM Modi.
“It was a joy to meet Shri Venu Srinivasan Ji and Mr. Sudarshan Venu. I applaud them for their initiative to highlight the beauty of Kutch and promote it as a destination for motorcyclists,” the Prime Minister shared in a post on X.
The executives remarked that it was a privilege to meet the Prime Minister.
“Earlier this year in February, in collaboration with Gujarat Tourism, TVS Motor Company created an exceptional motorcycling adventure at Rann Utsav, emphasizing the region's culture, landscapes, and heritage, all inspired by PM Modi's vision to attract the youth towards Kutch as a tourist hotspot,” they posted on X.
The Coffee Table Book encapsulates Kutch's rich heritage and stunning landscapes.
Centered around the theme 'Saari Muzaafiri', the book highlights key attractions in the Rann of Kutch region from sunrise to sunset, presenting a visual feast.
“We can confidently assert that Kutch is a paradise for motorcyclists! Come ride here… it will leave you in awe for a lifetime,” stated Srinivasan on X.
PM Modi has recently invited everyone to experience Gujarat's renowned Rann Utsav, which concluded in March.
Promising an unforgettable journey for travel enthusiasts, PM Modi shared a video showcasing the beauty of Kutch and wrote on X, "Kutch awaits you all! Come, explore the pristine White Rann, the vibrant culture, and the warm hospitality of Kutch during the ongoing Rann Utsav.”
In a separate LinkedIn post, PM Modi remarked, "The White Rann calls! An unforgettable adventure awaits! Immerse yourself in a unique blend of culture, history, and breathtaking natural beauty!” Alongside pictures from his visit to Kutch, the post featured an article titled 'Rann Utsav - A lifetime experience'.
Point of View
It is imperative to recognize the collaborative efforts between government and industry leaders like TVS Motor Company in promoting tourism in Kutch. Such initiatives not only enhance the region's visibility but also bolster local economies, making it a win-win for all stakeholders involved.
NationPress
20/07/2025
Frequently Asked Questions
What is the significance of the coffee table book?
The coffee table book showcases the rich heritage and breathtaking landscapes of Kutch, aimed at attracting more tourists and motorcyclists to the region.
How is PM Modi involved in promoting Kutch?
PM Modi actively promotes Kutch as a tourist destination through initiatives like the Rann Utsav and by encouraging partnerships with companies like TVS Motor.
What was the reaction of TVS executives to their meeting with PM Modi?
The TVS executives expressed their honor in meeting PM Modi and shared their commitment to promoting Kutch as a vibrant tourist destination.
