Is Quality a Responsibility and Competitive Advantage? - Pralhad Joshi
Synopsis
Union Minister Pralhad Joshi highlights the dual role of quality as a responsibility and competitive advantage. He stresses the importance of standards in protecting consumers and boosting initiatives like Make in India. His remarks at BIS's Foundation Day celebrate the transformative potential of embracing quality in governance and manufacturing.
Key Takeaways
Quality is a competitive advantage.
Standards ensure consumer protection.
Make in India needs quality assurance.
Government aims for Zero Defect, Zero Effect.
BIS plays a vital role in strengthening standards.
New Delhi, Jan 6 (NationPress) Union Minister Pralhad Joshi stated on Tuesday that quality is not merely a duty but a significant competitive edge. He emphasized that standards are essential for achieving excellence, safeguarding consumers, enhancing the ease of doing business, and promoting initiatives like Make in India and Aatmanirbhar Bharat.
During the 79th Foundation Day celebrations of the Bureau of Indian Standards (BIS), Joshi remarked that standards serve as vital benchmarks for quality and trust, enabling Indian products to compete effectively in both domestic and international markets.
He reiterated the importance of quality as both a responsibility and an advantage, highlighting that standards are benchmarks for excellence, consumer protection, and business facilitation, aligning with initiatives like Make in India and Aatmanirbhar Bharat.
Joshi also recalled Prime Minister Narendra Modi's focus on quality in governance, service delivery, and manufacturing, emphasizing the goal of making 'Made in India' synonymous with quality.
At the event, he pointed out that robust quality systems not only shield consumers but also enhance governance and assist businesses by streamlining processes.
He reiterated the Prime Minister's clear directive that products stamped 'Made in India' should inherently represent high quality and global trust.
Joshi reaffirmed the government's dedication to the vision of “Zero Defect, Zero Effect”, which aims to produce high-quality goods while minimizing environmental impact.
He mentioned that achieving this objective necessitates a collaborative effort from policymakers, industries, standards organizations, and manufacturers.
The broader goal is to evolve 'Made in India' into 'Trusted by India' and 'Trusted by the World'.
He concluded by stressing BIS's pivotal role in this journey by fortifying standards, promoting innovation, and fostering confidence in Indian products across global markets.
Point of View
I believe that Minister Joshi's insights into quality as both a responsibility and competitive edge are crucial in our evolving marketplace. Elevating standards not only enhances consumer trust but also fortifies India's position in global trade. This approach aligns perfectly with our ongoing commitment to quality and excellence.
NationPress
8 May 2026
Frequently Asked Questions
Why is quality important in business?
Quality is vital as it builds consumer trust, enhances brand reputation, and leads to competitive advantages in the marketplace.
What does 'Zero Defect, Zero Effect' mean?
'Zero Defect, Zero Effect' is a vision aimed at ensuring that products are of high quality while minimizing their environmental impact.
How do standards benefit consumers?
Standards ensure that products meet minimum quality requirements, thereby protecting consumers from subpar goods.
What role does BIS play?
The Bureau of Indian Standards (BIS) establishes and promotes quality standards to enhance consumer safety and confidence in Indian products.
How can India enhance its global competitiveness?
By focusing on quality standards, fostering innovation, and ensuring that products are synonymous with reliability and excellence.
