Rajasthan CM Office Backs Modi's Social Campaigns
Synopsis
The Chief Minister's Office of Rajasthan praised Prime Minister Narendra Modi on 24 September 2026 for advancing Beti Bachao Beti Padhao, Swachh Bharat Abhiyan, and 'Ek Ped Maa Ke Naam', calling them campaigns that have given the country a new direction.
Key Takeaways
The Chief Minister's Office of Rajasthan posted an endorsement of PM Modi's social campaigns on 24 September 2026 .
Beti Bachao Beti Padhao , launched in January 2015 in Panipat , targets child sex ratio improvement and girls' education.
Swachh Bharat Abhiyan was inaugurated on 2 October 2014 with a goal of ending open defecation across India.
The 'Ek Ped Maa Ke Naam' drive links mass tree plantation to personal values by encouraging citizens to plant a tree in their mother's name.
The endorsement signals continued political and administrative alignment between Rajasthan's BJP government and the national leadership.
Three flagship national campaigns — one for girls, one for cleanliness, one for trees — got a fresh endorsement from the seat of Rajasthan's government on Thursday, 24 September 2026, as the Chief Minister's Office of Rajasthan praised Prime Minister Narendra Modi for pushing social-reform work 'at speed.'
The post, attributed to the office of Chief Minister Bhajanlal Sharma, stated: 'Pradhan Mantri ji ne samajik sarokar ke karyon ko tezi se aage badhaya hai' — 'The Prime Minister has rapidly advanced works of social concern.' It specifically named Beti Bachao Beti Padhao, Swachh Bharat Abhiyan, and the 'Ek Ped Maa Ke Naam' drive as campaigns that have 'given society and the country a new direction.'Three Campaigns, One Political Signal
Beti Bachao Beti Padhao was launched by the Prime Minister in January 2015 in Panipat, targeting the country's declining child sex ratio and aiming to keep girls in school. Swachh Bharat Abhiyan preceded it — inaugurated on 2 October 2014, it set an ambitious goal of making India open-defecation free by building toilets and shifting civic habits. The 'Ek Ped Maa Ke Naam' initiative tied mass tree-plantation to something deeply personal: planting a sapling in one's mother's name, blending environmental responsibility with emotional resonance. Together, the three schemes span gender equity, public health, and environmental stewardship — a breadth that makes the joint citation a deliberate statement about the national government's social agenda.Rajasthan's Place in the National Scheme of Things
State governments are the delivery arms for all three programmes, and endorsements from CM offices carry more than rhetorical weight. They signal budget prioritisation, administrative cooperation, and — bluntly — political alignment between state and centre. Rajasthan, under Chief Minister Bhajanlal Sharma and the BJP, has a natural incentive to amplify campaigns that originate from the party's national leadership. The state has participated in each programme through its own implementation machinery. What matters concretely is ground performance: the child sex ratio in Rajasthan's districts, the state's ranking in national Swachh Bharat indices, and tree-plantation targets met under 'Ek Ped Maa Ke Naam'. Those numbers will ultimately define whether this endorsement reflects achieved impact or anticipated momentum.Point of View
The CM Office frames Rajasthan as a cooperative partner in Modi's social agenda, which carries value both administratively and electorally. The mention of the 'Ek Ped Maa Ke Naam' campaign alongside the older, better-measured Beti Bachao and Swachh Bharat schemes is notable: it elevates a newer, less-evaluated initiative to the same symbolic tier. Analysts tracking Centre-state BJP dynamics will read this as standard coalition-messaging discipline, not a policy announcement — the real test remains delivery data from Rajasthan's own districts.
NationPress
24 Sept 2026
Frequently Asked Questions
What is Beti Bachao Beti Padhao and when was it launched?
Beti Bachao Beti Padhao is a national programme launched by PM Narendra Modi in January 2015 in Panipat . It aims to improve the child sex ratio and promote the education of girls across India.
What is the Swachh Bharat Abhiyan?
Swachh Bharat Abhiyan is a national cleanliness mission inaugurated on 2 October 2014 . Its primary goal was to make India open-defecation free by building toilets and improving sanitation infrastructure.
What is the 'Ek Ped Maa Ke Naam' campaign?
The 'Ek Ped Maa Ke Naam' ('One Tree in Mother's Name') campaign is a tree-plantation drive that encourages citizens to plant a sapling dedicated to their mother, combining environmental goals with personal and emotional values.
Why did the Rajasthan CM Office praise these central government schemes?
The Chief Minister's Office of Rajasthan , representing CM Bhajanlal Sharma of the BJP , endorsed these schemes to signal the state's alignment with and support for the national government's social and environmental priorities.
What is Rajasthan's role in implementing these national campaigns?
State governments like Rajasthan serve as the primary delivery mechanisms for centrally sponsored schemes like Beti Bachao Beti Padhao and Swachh Bharat , responsible for on-ground execution, budget allocation and monitoring of targets.
