DigiHaat launches Sahkar Se Samriddhi store on ONDC for cooperatives
Synopsis
DigiHaat's 'Sahkar Se Samriddhi Store' on ONDC is more than a week-long campaign — it is a structured attempt to pull India's 8.5 lakh cooperative societies and 29 crore members into the mainstream digital economy, bypassing the commission-heavy gatekeepers that have historically locked rural producers out of national markets.
Key Takeaways
DigiHaat launched the 'Sahkar Se Samriddhi Store' on 29 June on the ONDC platform.
The campaign runs from 29 June to 6 July , marking five years of the Ministry of Cooperation .
India's cooperative ecosystem includes more than 8.5 lakh registered societies with nearly 29 crore members.
Bharat Organics is the flagship brand partner anchoring the dedicated storefront.
Products span groceries, organic foods, handicrafts, handlooms, personal care and household essentials.
The store is set to continue as a permanent feature on DigiHaat beyond the campaign window.
DigiHaat, the government-backed e-commerce marketplace built on the Open Network for Digital Commerce (ONDC), on 29 June launched a dedicated 'Sahkar Se Samriddhi Store' and a week-long nationwide campaign to bring cooperative products onto a single digital platform accessible to consumers across India. The campaign runs from 29 June to 6 July, coinciding with five years of the Ministry of Cooperation.
What the Campaign Covers
The initiative brings together products from cooperative societies, Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs), artisan collectives and producer-led enterprises under one digital storefront. Product categories span groceries, organic foods, handicrafts, handlooms, personal care products and household essentials.
Bharat Organics has joined as the flagship brand partner, anchoring the dedicated storefront with promotional offers, curated product collections and consumer engagement initiatives. The campaign will also feature storytelling and awareness programmes highlighting the contribution of India's cooperative sector.
The Scale of India's Cooperative Ecosystem
India's cooperative movement comprises more than 8.5 lakh registered cooperative societies with nearly 29 crore members engaged in sectors including agriculture, dairy, fisheries, handlooms, rural industries and financial services. According to DigiHaat, despite significant expansion in recent years, many producers continue to face barriers in accessing mainstream e-commerce platforms and nationwide markets.
What DigiHaat and ONDC Aim to Change
Through its ONDC-powered platform, cooperatives, FPOs and SHGs will be able to reach a wider customer base while retaining greater visibility and participation in the digital economy. Shubho Sengupta, Marketing Lead at DigiHaat, said: 'India's cooperative movement represents one of the largest people-led economic ecosystems in the world. As we celebrate five years of the Ministry of Cooperation, we believe the next phase of growth must include stronger digital market access for cooperatives, farmer groups and community enterprises.'
Sengupta added: 'Through the Sahkar Se Samriddhi campaign, DigiHaat is attempting to bridge that gap by connecting producers directly with consumers at a national scale.'
Why This Matters for Rural Producers
The ONDC framework, which underpins DigiHaat, is designed to democratise digital commerce by reducing dependence on proprietary marketplace gatekeepers. For cooperatives and SHGs — many operating in rural and semi-urban India — the platform offers a route to national consumer markets without the high commission structures of conventional e-commerce. Notably, this campaign arrives as the Centre continues to expand the mandate of the Ministry of Cooperation, which was established in 2021 as a standalone ministry under Home Minister Amit Shah.
What Happens Next
The campaign concludes on 6 July. DigiHaat has indicated that the 'Sahkar Se Samriddhi Store' will continue as a permanent feature on its platform beyond the campaign window, suggesting a long-term push to integrate cooperative commerce into India's mainstream digital economy.
Point of View
But the real test is adoption — not launch. ONDC's open-network promise has struggled to translate into meaningful transaction volumes against entrenched players like Amazon and Flipkart. For cooperatives and SHGs, digital visibility means little without last-mile logistics, digital literacy and sustained consumer demand. A week-long campaign with a flagship brand partner is a reasonable start, but without post-campaign merchant retention data and transaction metrics, it risks being a policy optic rather than a structural shift for rural producers.
NationPress
29 Jun 2026
Frequently Asked Questions
What is the DigiHaat 'Sahkar Se Samriddhi Store' on ONDC?
It is a dedicated digital storefront launched by DigiHaat on the ONDC platform on 29 June, bringing products from cooperative societies, FPOs, SHGs and artisan collectives onto a single platform accessible to consumers nationwide. The accompanying week-long campaign runs until 6 July.
Who can sell on the Sahkar Se Samriddhi Store?
Cooperative societies, Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs), artisan collectives and producer-led enterprises across India are eligible to list on the store. The platform targets India's 8.5 lakh registered cooperative societies with nearly 29 crore members.
Why was the campaign launched now?
The campaign coincides with five years of the Ministry of Cooperation, which was established in 2021. DigiHaat positioned the timing as a milestone moment to accelerate digital market access for India's cooperative sector.
What products are available on the store?
The storefront features groceries, organic foods, handicrafts, handlooms, personal care products and household essentials sourced from cooperative and community enterprises. Bharat Organics is the flagship brand partner anchoring the store.
Will the Sahkar Se Samriddhi Store continue after the campaign ends?
Yes. DigiHaat has indicated the store will remain a permanent feature on its ONDC-powered platform beyond the 6 July campaign close date, signalling a long-term commitment to cooperative digital commerce.
