How Much Has India’s Fitness Tech Sector Raised So Far?
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Synopsis
India’s fitness tech industry has raised nearly $1 billion, reflecting its growth. Despite cautious funding trends, the sector is maturing with over 600 startups and significant investments. Discover the major players and funding rounds that are shaping this dynamic ecosystem.
Key Takeaways
- India's fitness tech sector has raised $989 million.
- Over 600 startups are active in the ecosystem.
- Cult.fit is the leading funded startup.
- Funding peaked in 2021 at $387.9 million.
- Bengaluru is the top city for funding.
New Delhi, Sep 16 (NationPress) India’s fitness technology sector has amassed a remarkable $989 million through 203 equity rounds so far, indicating its consistent growth despite a cautious funding environment, as highlighted in a report released on Tuesday.
The fitness tech landscape currently features over 600 active startups, with 96 of them having secured equity funding.
According to Tracxn, annual funding has seen a significant rise from $24.2 million in 2016 to an impressive $387.9 million in 2021, although it has since moderated to $48.3 million in 2024. The year 2021 stands out as the highest funded year.
Among the most funded startups, Cult.fit leads the pack with $666.6 million, followed by HealthifyMe with $145.3 million, and Ultrahuman with $54.9 million in funding.
The sector has witnessed four mega funding rounds exceeding $100 million, all attributed to Cult.fit. These include a $180 million Series F in 2021, a $110.5 million Series D in 2020, a $120 million Series D in 2019, and a $120 million Series C in 2018.
“India’s Fitness Tech ecosystem is transitioning into a phase of consistent maturity, influenced by increased health awareness, supportive policy initiatives, and swift digital adoption. Investors continue to see substantial long-term potential in this sector, even as recent funding has become more cautious,” stated Neha Singh, Co-Founder of Tracxn.
Regionally, Bengaluru has dominated the funding scene in India’s Fitness Tech sector, securing a total of $897.6 million in funding to date. Mumbai ranks second with $33.2 million, led by startups such as FitCircle, RESET Tech, and AlphaCoach.
The sector encompasses a variety of areas including wearables, connected gym equipment, fitness applications, and AI-driven platforms that offer personalized workouts, nutritional tracking, and health monitoring.
To date, the fitness tech sector has experienced 12 acquisitions, indicating a trend of consolidation within the ecosystem.
“Prominent deals include the acquisition of Schwinn Fitness by Johnson Health Tech in 2024, MyAva being acquired by Bonatra in 2023, and Zyoga being acquired by Appointy in 2023,” the report noted.
Point of View
It is clear that India’s fitness tech sector is on a transformative journey. The steady influx of investment reflects not only the growing health consciousness among Indians but also the potential for technological innovation. With over 600 startups, the landscape is vibrant and dynamic, promising a healthier future for all.
NationPress
20/09/2025
Frequently Asked Questions
What is the total funding raised by India's fitness tech sector?
India's fitness tech sector has raised a total of $989 million across 203 equity rounds.
Which startup is the most funded in the fitness tech sector?
Cult.fit remains the most funded startup in India’s fitness tech sector, with $666.6 million in funding.
What notable trends are observed in the fitness tech ecosystem?
The fitness tech ecosystem is witnessing increased health awareness, supportive policies, and rapid digital adoption, leading to steady maturity.
Which city leads in funding for fitness tech in India?
Bengaluru leads the funding landscape, securing a total of $897.6 million in the fitness tech sector.
How many acquisitions have occurred in the fitness tech sector?
The fitness tech sector has recorded 12 acquisitions to date, indicating a trend of consolidation.
