What to Expect at the UP Trade Show: Ten-Day Swadeshi Mela Starting Today?

Synopsis
Key Takeaways
- Event Duration: 10 days
- Location: Noida Haat
- Inauguration: Friday at 11:30 a.m.
- Chief Guest: Dr. Somendra Tomar
- Focus: Promote local craftsmanship and products
Lucknow, Oct 9 (NationPress) The UP Trade Show – Swadeshi Mela 2025 commenced on Thursday at the Noida Haat, aiming to highlight and promote local products created by the state's artisans, craftsmen, and entrepreneurs, offering them greater market access.
This ten-day event is designed to reinforce the Uttar Pradesh government's "Adopt Swadeshi – Promote Local" initiative.
Anil Kumar, the Deputy Commissioner of Industries, announced that the event's official inauguration will take place on Friday at 11:30 a.m.
Dr. Somendra Tomar, the Minister of Energy and Additional Energy in the state government, will serve as the chief guest and perform the inauguration.
As part of the "One District One Product (ODOP)" initiative of Gautam Buddha Nagar district, this fair will present an enticing showcase of handicrafts, handlooms, clay art, jute, wood, and metal art products from various districts, including well-known ready-made garments and textile items.
The event aims to revive traditional products and bolster local industries, encouraging individuals to prioritize the purchase of indigenous goods during the Diwali festival. Attendees will have the chance to explore and buy a diverse range of products from across the state, conveniently available in one location. Additionally, thanks to reduced GST rates, consumers can enjoy these goods at affordable prices.
The district administration has urged the public to attend the fair in large numbers to support indigenous products. They believe this initiative will not only provide economic backing to local craftsmen and artisans but will also advance the vision of a self-reliant India.
This Swadeshi Mela, taking place just ahead of the Diwali festival, has become a unique shopping destination for consumers. A significant turnout is expected as people come together to support local products and celebrate the rich cultural heritage of the state.