What are the 9 Emerging Markets Driving Corporate Migration Beyond Metros?

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What are the 9 Emerging Markets Driving Corporate Migration Beyond Metros?

Synopsis

Discover how nine emerging markets in India are reshaping corporate migration beyond major metros. With substantial economic growth and significant infrastructure developments, these cities are becoming key players in the national economy, featuring unique advantages for businesses and investors alike.

Key Takeaways

  • Jaipur is evolving into a technology hub with improved connectivity.
  • Lucknow benefits from excellent infrastructure and industrial investments.
  • Coimbatore is a rising player in manufacturing and IT.
  • Kochi offers unique connectivity advantages and a robust logistics framework.
  • Bhubaneswar stands out with its strong educational ecosystem.

Mumbai, Nov 10 (NationPress) With a collective economy nearing Rs 10 lakh crore, nine emerging markets in India now boast an impressive 70 million square feet of Grade A office space, alongside 80 million square feet of logistics infrastructure, showcasing distinct advantages that are propelling corporate migration beyond metropolitan areas, as highlighted in a report released on Monday.

In the northern part of the country, Jaipur and Lucknow are experiencing remarkable corporate growth. Historically recognized as a center for tourism, jewelry, and garment sectors, Jaipur has transformed into a technology hub with significant IT firm presence, according to a report by JLL.

The city’s enhanced connectivity via its international airport and the new Delhi-Mumbai Expressway, in conjunction with its strong talent pool from various coaching centers and recent graduates, positions it for substantial growth across the residential, retail, and warehousing sectors.

As the capital of Uttar Pradesh, Lucknow benefits from excellent infrastructure and progressive leadership, attracting industrial investments, particularly in defense manufacturing.

The report indicates that the city is expected to see robust commercial inventory growth over the next 3-4 years. The establishment of a State Capital Region (SCR) encompassing Lucknow and five surrounding districts, modeled after Delhi's NCR, is set to catalyze unprecedented growth.

Coimbatore, often referred to as the 'Manchester of South India,' ranks as the second-largest city in the state in terms of GDP, manufacturing, and IT output, following Chennai.

This rapidly developing tier 2 location offers a vast talent pool across various sectors while ensuring a secure environment for women's employment.

“The city’s swift infrastructure development, including metro rail, outer ring road, and smart city initiatives, is backed by the latest approved master plan from the state. Its strengths in hospitality, education, medical tourism, and manufacturing form a comprehensive business ecosystem,” the report states.

Kochi showcases distinct connectivity advantages, with all transportation modes available, including India’s first trans-shipment facility at Vallarpadam Terminal.

As the primary internet gateway to India, hosting international undersea cable systems, Kochi offers high-speed connectivity at reduced operational costs. The world’s largest electric boat metro system and the construction of Phase 2 metro rail connecting the CBD to Infopark exemplify its infrastructural prowess.

“Bhubaneswar stands out as one of India’s most advanced Smart Cities, supported by a strong education framework that includes IIT, AIIMS, and NISER. Its high rankings in liveability, safety, and governance enhance its attractiveness to occupiers and investors,” the report notes.

Dr. Samantak Das, Chief Economist and Head of Research and REIS at JLL India, remarked that this reflects a structural rebalancing of India’s economic landscape. “These nine cities are not merely future prospects; they are established economic powerhouses,” Das stated.

Guwahati serves as the economic gateway to eight northeastern states and the India-ASEAN trade corridor.

With robust infrastructure expansion through Bharatmala highway projects, airport enhancements, and logistics parks at Amingaon and Changsari, backed by Assam’s Industrial and Investment Policy, the city is attracting warehousing, FMCG, and e-commerce operators. Its status as a regional logistics hub promotes Grade A warehousing and organized retail absorption.

Occupiers can adopt multi-tier location strategies to leverage quantified talent advantages, including 20-35 percent cost savings and 15 percent lower attrition rates, while investors are encouraged to target higher yields and capital appreciation in these pre-maturity markets, which benefit from a consumer base exceeding 25 million, the report concluded.

Point of View

It's imperative to recognize the transformative potential of these nine cities. They represent a strategic shift in India's economic landscape, offering viable alternatives to traditional metropolitan hubs. This trend not only fosters regional development but also strengthens the overall economy, aligning with our commitment to promoting diverse growth across the nation.
NationPress
10/11/2025

Frequently Asked Questions

What factors are driving corporate migration to these emerging markets?
Key factors include economic growth, improved infrastructure, availability of skilled talent, and favorable business environments that attract investments.
Which cities are identified as the top emerging markets?
The report highlights Jaipur, Lucknow, Coimbatore, Kochi, Bhubaneswar, and Guwahati among others as key emerging markets.
How do these markets compare to traditional metros?
These emerging markets offer competitive advantages such as lower operational costs, abundant talent, and enhanced infrastructure, making them attractive alternatives to traditional metropolitan areas.
Nation Press