Synopsis
India's Goli Soda has gained a foothold in global markets with its Goli Pop Soda brand, achieving successful trial shipments to the US, UK, Europe, and Gulf regions. APEDA's support has enabled this traditional beverage to thrive internationally, showcasing India's rich beverage heritage.Key Takeaways
- Goli Pop Soda has entered global markets successfully.
- Partnership with Fair Exports ensures steady supply.
- Positive reception in Lulu Hypermarket outlets.
- UK market shows high demand for traditional flavors.
- Event in London highlights India's beverage exports.
New Delhi, March 23 (NationPress) India’s traditional Goli Soda has made significant strides in international markets under the new Goli Pop Soda brand following successful trial shipments to the US, the UK, Europe, and Gulf countries, as per a statement released by the Agricultural and Processed Food Products Export Development Authority (APEDA) on Sunday.
A strategic collaboration with Fair Exports India has guaranteed consistent deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have filled the shelves of Lulu outlets, garnering an overwhelmingly positive reaction, the statement noted.
“In the UK, Goli Pop Soda has quickly transformed into a cultural sensation, attracting consumers who appreciate the blend of traditional Indian flavors with a modern twist. This development is a vital step in displaying India’s rich beverage heritage on the global stage,” stated APEDA.
To celebrate this achievement, APEDA backed a flag-off ceremony organized by ABNN on February 4, 2025, marking the official global launch of Goli Pop Soda. The event reaffirmed India’s dedication to promoting authentic, high-quality products and strengthening its presence in the international beverage market.
The revival of Goli Soda, which had nearly faded into obscurity due to the prevalence of multinational beverage companies, signifies a crucial milestone in India's mission to promote and export genuine, homegrown food and beverage items. By merging nostalgia with contemporary packaging, Goli Pop Soda has effectively reintroduced the essence of this drink to modern consumers worldwide, according to APEDA.
Standing out with its innovative packaging, Goli Pop Soda features a unique pop opener that recreates the nostalgic fizzy burst that Indian consumers cherish. This thoughtful rebranding has established the drink as an exciting and trendy product.
Furthermore, APEDA facilitated the presence of Goli Pop Soda at the International Food and Drink Event (IFE) London 2025, held from March 17-19, 2025. The event offered Indian entrepreneurs and exporters a valuable opportunity to connect with international buyers, explore new business partnerships, and promote India’s diverse agricultural and processed food products globally, as stated.
The product’s growing success in global markets demonstrates that homegrown Indian flavors can rival international giants, paving the way for new Indian export opportunities and further solidifying India’s leadership in the global food and beverage sector, the statement concluded.
