India to crack down on deepfakes, obscene content; intermediaries face liability under IT Rules
Synopsis
Key Takeaways
The Indian government on Wednesday, 5 August reaffirmed its commitment to keeping the internet free of unlawful content, with a particular focus on obscene material, deepfakes, and AI-generated harmful content proliferating across social media platforms. The assurance came from Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr L. Murugan, in a written reply to a question raised by Prabhakar Reddy Vemireddy in the Lok Sabha.
Legal Framework and Intermediary Liability
According to Dr Murugan, the Information Technology Act, 2000 (IT Act) and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules) together form a comprehensive regulatory framework governing unlawful digital content. Intermediaries that fail to comply with their obligations under these rules lose the liability shield granted under Section 79 of the IT Act and become subject to prosecution under applicable laws.
This is a significant deterrent: the safe harbour provision under Section 79 is what protects platforms such as social media companies from being held responsible for third-party content. Losing it exposes them to direct legal action.
Deepfake and AI Content Rules Tightened in 2026
On 10 February 2026, the government amended the IT Rules to specifically address harms arising from synthetically generated information (SGI), including deepfakes and other AI-generated content. Under the revised rules, intermediaries and large social media platforms are now required to deploy reasonable technical measures to prevent the creation and spread of unlawful AI-generated content — covering material that is obscene, misleading, impersonates individuals, or is harmful to children.
Platforms are also mandated to report relevant offences to appropriate authorities under laws such as the Bharatiya Nagarik Suraksha Sanhita, 2023 and the Protection of Children from Sexual Offences (POCSO) Act, 2012, the minister noted. This reporting obligation adds a proactive compliance layer beyond mere content removal.
National Cyber Crime Reporting Portal
The National Cyber Crime Reporting Portal (NCRP), launched under the Indian Cyber Crime Coordination Centre (I4C), enables citizens to report all categories of cybercrime. Notably, the portal includes an anonymous reporting option under the 'Report Women/Child Related Crime' module, allowing complainants to file complaints without disclosing their personal identity — a provision designed to lower barriers for victims of online abuse.
Capacity Building and State-Level Rollout
The Centre has released ₹132.93 crore under the Cyber Crime Prevention against Women and Children (CCPWC) Scheme to states and Union Territories for capacity building. This includes setting up cyber forensic-cum-training laboratories, hiring junior cyber consultants, and training law enforcement personnel.
So far, cyber forensic-cum-training laboratories have been commissioned in 33 States and UTs, and more than 24,600 law enforcement personnel, judicial officers, and prosecutors have received training in cybercrime awareness, investigation, and forensics.
With deepfake technology growing increasingly accessible, the government's enforcement posture will be tested by how swiftly platforms implement the mandated technical measures — and whether the amended rules translate into verifiable compliance on the ground.