Is India Poised to Lead the Global Creative Economy with AI-Powered Innovations?
Click to start listening
Synopsis
Discover how India is gearing up to dominate the global creative economy through innovative AI solutions, particularly in tier 2 and 3 cities. With the launch of key initiatives, the government aims to foster an inclusive digital landscape that celebrates linguistic diversity.
Key Takeaways
- India is leading the global creative economy.
- AI-led innovations are key to fostering inclusivity.
- The WaveX Startup Accelerator Platform supports emerging startups.
- Challenges like Kalaa Setu and Bhasha Setu promote linguistic diversity.
- Finalists will present solutions to a national jury in New Delhi.
New Delhi, July 18 (NationPress) India is on the verge of taking the helm of the global creative economy through AI-driven innovations, as indicated by the government amidst a booming startup ecosystem, particularly in tier 2 and 3 cities.
To facilitate inclusive communication and ensure last-mile information dissemination in every language across the nation, the Ministry of Information and Broadcasting is embracing AI-based solutions aimed at bridging linguistic gaps.
During a meeting with incubators and startups at T-Hub in Hyderabad, Sanjay Jaju, Secretary of the Ministry of Information & Broadcasting, stated that, aligning with Prime Minister Narendra Modi's vision to bolster the creator economy, the Ministry has inaugurated the WaveX Startup Accelerator Platform.
He announced the launch of two significant challenges: ‘Kalaa Setu’ and ‘Bhasha Setu’, which are pivotal in establishing a future-ready digital ecosystem.
Jaju encouraged India's premier AI startups to engage in these challenges and create indigenous, scalable solutions that embody the country's linguistic and cultural diversity.
Startups can register and apply for the ‘Kalaa Setu’ and ‘Bhasha Setu’ challenges via the WAVEX portal.
Details regarding technical requirements and other relevant information can be found on the WaveX portal. The final selected teams will present their solutions to a national jury in New Delhi, with the winners receiving an MoU for extensive development, pilot support with AIR, DD, and PIB, along with incubation under the WAVEX Innovation Platform, as per the Ministry.
WaveX is the dedicated startup accelerator platform initiated under the Ministry of Information & Broadcasting’s WAVES initiative, designed to foster innovation in the media, entertainment, and language technology sectors.
At the 'WAVES Summit' held in Mumbai in May 2025, WaveX provided pitching opportunities to over 30 promising startups, facilitating direct engagement with government agencies, investors, and industry leaders. WaveX continues to drive innovative ideas through targeted hackathons, incubation, mentorship, and integration with national platforms.
Point of View
It's clear that India is making strategic moves to position itself as a leader in the global creative economy. The government's focus on AI-driven solutions and the nurturing of startups in lesser-known cities demonstrates a commitment to inclusivity and innovation. This is not just a technological shift; it's a cultural evolution that embraces India's rich diversity.
NationPress
20/07/2025
Frequently Asked Questions
What is the WaveX Startup Accelerator Platform?
The WaveX Startup Accelerator Platform, initiated by the Ministry of Information & Broadcasting, aims to nurture innovation within the media, entertainment, and language technology sectors.
How can startups participate in the Kalaa Setu and Bhasha Setu challenges?
Startups can register and apply for these challenges through the WAVEX portal, where they can also find technical requirements and other details.
What benefits do winners of the challenges receive?
Winners will receive an MoU for full-scale development, pilot support with AIR, DD, and PIB, and incubation under the WAVEX Innovation Platform.
What is the importance of AI in the creative economy?
AI plays a crucial role in enhancing communication, ensuring inclusivity, and fostering innovation across diverse sectors, thereby driving the creative economy forward.
When and where was the WAVES Summit held?
The WAVES Summit took place in Mumbai in May 2025, providing pitching opportunities to numerous startups.
