Mercedes-Benz India Q3 2026: Best-ever quarter with 5,422 units, 6% YoY rise
Synopsis
Mercedes-Benz India has notched its best quarter ever — 5,422 units in Q3 2026 — and its highest January-to-September tally at 15,190 units. With AMG deliveries up 18%, the AMG G 63 at a monthly record, and both the Electrified S-Class and GLC BEV arriving before year-end, the brand is pressing its luxury dominance deeper into an Indian market where top-end buyers are spending more, not less.
Key Takeaways
Mercedes-Benz India retailed 5,422 units in Q3 2026 — its best-ever quarterly figure, up 6% year-on-year.
January–September 2026 cumulative sales hit a record 15,190 units , approximately 8% higher than the 14,132 units in the same period of 2025.
Top-End Luxury models grew over 13% YoY and made up more than 25% of total sales; the MANUFAKTUR programme accounted for nearly 75% of that segment.
Mercedes-AMG deliveries rose over 18% , with the AMG G 63 posting its highest-ever monthly sales.
Deliveries of the New Electrified S-Class begin mid-October 2026 ; the New GLC BEV debuts in India on 4 November 2026 .
Mercedes-Benz India has delivered its best-ever quarterly performance, retailing 5,422 units in Q3 2026 — a 6 per cent rise over 5,119 units in Q3 2025 and a sharp 17 per cent jump on a quarter-on-quarter basis. The result, announced on Monday, 5 October 2026, also pushed the automaker's January–September 2026 tally to a highest-ever 15,190 units, roughly 8 per cent ahead of the 14,132 units clocked in the same nine-month window last year.
What drove the record quarter
The momentum was concentrated at the top end of the portfolio. Top-End Luxury models — spanning the S-Class, Mercedes-Maybach, EQS Maybach SUV, G-Class, V-Class, and the AMG range — grew over 13 per cent year-on-year and now account for more than 25 per cent of total sales. Notably, the bespoke MANUFAKTUR personalisation programme contributed nearly 75 per cent within that premium segment, signalling that India's wealthiest buyers are increasingly opting for individualised configurations rather than standard variants.
AMG sets new records
Mercedes-AMG deliveries climbed over 18 per cent during the quarter, and the AMG G 63 posted its highest-ever monthly sales figure. The performance underscores a structural shift in India's luxury car market, where ultra-high-performance SUVs and saloons are outpacing the broader segment — a trend that mirrors what Mercedes-Benz has observed in comparable emerging markets such as China and the Middle East.
What the CEO said
Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, attributed the result to a disciplined product and customer strategy. 'Mercedes-Benz continues its outstanding growth story in India, clocking best-ever quarter and highest January–September sales, driven by exceptional value led customer strategy,' Iyer said. He added that 'record sales in each quarter in CY 2026 is a result of our unwavering focus on high product substance, brand exclusivity and elevating customer experience.' On the electrification pipeline, Iyer noted that deliveries of the 'much-awaited electrified S-Class will begin this month, strengthening Mercedes-Benz's unmatched luxury positioning as the most desirable luxury brand for discerning luxury dwellers.'
Upcoming launches and what to watch
Two significant product events are imminent. Deliveries of the New Electrified S-Class are set to begin mid-October 2026, while the New GLC BEV makes its India debut on 4 November 2026. Both launches signal Mercedes-Benz's intent to accelerate its battery-electric vehicle presence in India without sacrificing its halo positioning in the internal-combustion segment. With each of the first three quarters of CY 2026 logging record sales, the brand appears on course to post a full-year high as well.
Point of View
Where ultra-luxury discretionary spending is accelerating even as mass-market consumption remains uneven. The MANUFAKTUR personalisation figure — 75% of top-end sales — is the most revealing number in the release: Indian buyers at this tier are no longer content with catalogue cars. The challenge for Mercedes-Benz is sustaining this pace as its EV push scales up; the GLC BEV and Electrified S-Class will test whether Indian luxury buyers accept electric powertrains as readily as they have embraced AMG performance variants. If they do, the full-year record looks certain; if EV uptake disappoints, the brand's CY 2026 momentum rests entirely on ICE models at a time the global narrative is shifting.
NationPress
5 Oct 2026
Frequently Asked Questions
What were Mercedes-Benz India's Q3 2026 sales figures?
Mercedes-Benz India retailed 5,422 units in Q3 2026, up 6 per cent from 5,119 units in Q3 2025 and 17 per cent higher than the previous quarter. It was the brand's best-ever quarterly performance in India.
What is Mercedes-Benz India's year-to-date sales record for 2026?
The company's January–September 2026 cumulative sales stood at 15,190 units — the highest-ever for that nine-month window — representing roughly 8 per cent growth over 14,132 units in the same period of 2025.
Which models drove Mercedes-Benz India's record sales in Q3 2026?
Top-End Luxury models including the S-Class, Mercedes-Maybach, EQS Maybach SUV, G-Class, V-Class, and AMG range drove the growth. AMG deliveries rose over 18 per cent, and the AMG G 63 hit its highest-ever monthly sales figure. The MANUFAKTUR personalisation programme accounted for nearly 75 per cent of top-end segment sales.
When will the Mercedes-Benz Electrified S-Class and GLC BEV launch in India?
Deliveries of the New Electrified S-Class are scheduled to begin mid-October 2026. The New GLC BEV will make its India debut on 4 November 2026.
Who is the CEO of Mercedes-Benz India and what did he say about the results?
Santosh Iyer is the Managing Director and CEO of Mercedes-Benz India. He credited the record quarter to 'high product substance, brand exclusivity and elevating customer experience,' and said deliveries of the Electrified S-Class this month would further strengthen the brand's luxury positioning.
