Synopsis
Bollywood star Ajay Devgn announces the launch of Prismix, an AI-driven media company that aims to revolutionize content creation in Indian cinema. The venture focuses on generative AI storytelling, empowering creators and brands with innovative tools for high-quality production.Key Takeaways
- Prismix aims to innovate storytelling using AI.
- Ajay Devgn takes on the role of Chairman.
- The leadership team includes notable industry figures.
- AI is viewed as a creative partner rather than just a tool.
- Prismix focuses on diverse content types, enhancing accessibility.
Mumbai, March 7 (NationPress) Bollywood icon Ajay Devgn, recently featured in ‘Singham Again’, is envisioning a transformative future for Indian cinema. In line with this vision, he is poised to innovate the realm of AI-driven media.
The actor has unveiled Prismix, a pioneering AI-driven media enterprise focused on generative AI storytelling for the next generation of content creation. This initiative underscores his dedication to innovation, enabling filmmakers, brands, and creators to develop high-quality, scalable, and visually striking narratives with state-of-the-art AI technology.
The Bollywood star will assume the role of Chairman at Prismix, steering a prominent leadership team that comprises Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & Chief Executive Officer), and Sahil Nayar (Co-Founder & Chief Creative Officer). United, they seek to transform storytelling by blending creativity with advanced AI technology to produce revolutionary media content.
Discussing this venture, Ajay Devgn, Chairman of Prismix, remarked, “With Prismix, we are embarking on a new era of storytelling. AI is not merely a tool but a creative collaborator that can assist filmmakers and brands in realizing their visions in unprecedented ways. Our aim is to transform media by rendering high-quality, AI-powered content more accessible and scalable.”
Danish Devgn, Co-Founder & Chief Business Officer, added, “Prismix is dedicated to bridging technology and creativity. AI presents limitless opportunities, and we are committed to maximizing its potential to empower creators, brands, and storytellers.”
Vatsal Sheth, Co-Founder & Chief Executive Officer, expressed, “Through this company, we intend to redefine entertainment and steer AI in media. We specialize in leveraging AI's capabilities to revolutionize media and entertainment, creating an ecosystem where storytelling intersects with efficiency, facilitating remarkable content production at scale.”
Prismix is committed to merging creativity with generative AI to reshape the media landscape, offering a wide array of content from short films and series to animated graphic novels, music videos, corporate content, and social media campaigns.
Sahil Nayar, Co-Founder & Chief Creative Officer, stated, "Creativity should never be constrained by resources or technology. With Prismix, we are dismantling barriers, allowing imagination to thrive through AI-enhanced storytelling.”
