How Is Navneet Sehgal, Chairman of Prasar Bharati, Advocating for Responsible Spending in Content Creation?
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Synopsis
In a recent discussion, Navneet Sehgal, the Chairman of Prasar Bharati, advocates for a shift towards responsible spending in content creation. With a focus on quality and family-oriented programming, his insights reflect a strategic approach for platforms like WAVES.
Key Takeaways
- Responsible spending is crucial in content creation.
- Quality should be prioritized over extravagance.
- WAVES aims to deliver family-oriented content.
- Strategic evaluation of content is essential before investment.
- Competition in the OTT space will drive better content offerings.
Mumbai, May 27 (NationPress) Navneet Sehgal, the Chairman of Prasar Bharati, has highlighted the necessity of responsible and prudent spending in the realm of content creation.
Emphasizing the significance of quality over lavishness, Sehgal called upon creators and platforms to meticulously assess their projects to ensure they connect with audiences while adhering to sound financial practices. In an exclusive discussion with IANS, he underscored the importance of a strategic approach to content investment, mentioning that unlike certain platforms that engage in extravagant spending without assurance, WAVES carefully analyzes whether the content will resonate with viewers before allocating funds.
He stated, “We don’t throw money around like others do. We evaluate whether the content will be accepted by the public; only then do we take it up. We are not going berserk saying, 'Please spend so much money to get content.' Our idea is basically family-oriented, clean content that families can enjoy together. That’s the core idea. Also, some large platforms—perhaps not at present, but in the next 5 to 6 years—might view WAVES as a competitor, so this perspective has emerged from within that WAVES could become a major player in the OTT sector.”
Furthermore, Navneet Sehgal expressed optimism regarding the growth potential of their platform, asserting, “We are in the business; we are in broadcasting, so what prevents us from evolving into a more significant player if our team performs?” He indicated that the objective isn’t to displace anyone from the market but rather to embrace strong content creators who can engage in fair competition. Sehgal also critiqued several current offerings in the OTT landscape, noting that many platforms fail to deliver quality content. He reiterated that triumph will favor those who provide captivating and valuable content to the audience.
Inaugurated by Prasar Bharati in November 2024, WAVES is a multilingual platform that delivers content in 12 languages. It showcases over 70 live TV channels, including those from Doordarshan and Akashvani, along with renowned entertainment networks such as B4U and SAB Group.
Point of View
It is imperative to recognize that Navneet Sehgal’s emphasis on responsible spending in content creation aligns with the broader industry trend towards quality over quantity. In a competitive market, platforms must prioritize value for audiences while ensuring financial sustainability.
NationPress
13/06/2025
Frequently Asked Questions
What is the main message of Navneet Sehgal regarding content creation?
Navneet Sehgal emphasizes the importance of responsible and thoughtful spending in content creation, advocating for quality over extravagance.
What is WAVES and when was it launched?
WAVES is a multilingual platform launched by Prasar Bharati in November 2024, offering content in 12 languages.
How does WAVES approach content investment?
WAVES carefully evaluates whether the content will resonate with the audience before allocating funds, focusing on family-oriented and clean content.
What critiques did Sehgal make about current OTT offerings?
Sehgal criticized many current OTT platforms for not delivering quality content, highlighting the need for compelling and valuable offerings.
What is the future outlook for WAVES according to Navneet Sehgal?
Sehgal is optimistic about WAVES' growth potential, believing that with the right delivery, they can become a significant player in the broadcasting industry.
