How is Sony Music India Collaborating with The Hello Group for Global Touring Opportunities?
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Synopsis
Sony Music India's groundbreaking partnership with The Hello Group promises to reshape the Indian music landscape by providing local artists with global touring opportunities. This collaboration aims to empower and elevate Indian talents on the international stage, fostering a vibrant creative community.
Key Takeaways
- Sony Music India and The Hello Group have partnered to create THG India.
- The collaboration focuses on supporting local Indian artists.
- Artists will benefit from global touring opportunities.
- THG has a strong track record in live touring and artist development.
- This partnership aims to elevate India's musical talents globally.
Mumbai, June 5 (NationPress) Sony Music India has revealed a new strategic partnership with the Los Angeles-based global entertainment powerhouse, The Hello Group (THG), to launch THG India.
This alliance represents a pivotal international connection designed to bolster the Indian music industry, particularly focusing on empowering local Indian artists within the thriving live music landscape.
Vinit Thakkar, Managing Director of Sony Music India, commented on the partnership, stating, “This is a landmark moment for the Indian music sector and our dynamic creative community. THG India signifies our first international collaboration of this magnitude in India, serving as an essential conduit. By merging THG's expertise in global live touring with our profound local knowledge, we are equipping Indian artists with crucial resources, experienced management, and an extensive global network, fundamentally enhancing their opportunities on the world stage.”
Taylor Jones, CEO of The Hello Group, highlighted the global significance of this initiative. He remarked, “The Indian music landscape is rich with talent, and its worldwide impact is remarkable. THG India solidifies our strong commitment to developing a robust platform for these artists, grounded in our vast experience in live touring, artist development, and publishing. With our dedicated team in Mumbai and a proven history of orchestrating international tours for leading artists, we are uniquely equipped to elevate India’s musical voices.”
A source indicated that this partnership merges Sony Music India's extensive local expertise and presence within the Indian music industry with THG’s proven global network specializing in live tours and artist development.
Operating within the expansive international framework of The Hello Group, THG India will offer comprehensive support for artists, including professional management, global live event bookings, and publishing services. Through this collaboration, Indian artists will benefit from a seamless entry into international markets, supported by a skilled team with an impressive track record.
THG’s publishing division boasts an exceptional history, with over 50 Billboard #1 chart outcomes and numerous platinum-certified releases in Asia for prominent artists like BTS, NCT 127, ITZY, IVE, Steve Aoki, The Chainsmokers, T.X.T, ENHYPEN, and TWICE. Their booking agency has facilitated shows and tours for a diverse array of artists on a global scale, including Jeff Satur, Mark Ambor, I.M (of MONSTA X), Matt Steffanina, Sunkis, Greyson Chance, EMEI, C-Kan, Kang Daniel, and more.
Point of View
I believe this partnership is a significant step forward for the Indian music industry. It not only showcases the immense talent present in India but also emphasizes the importance of global collaborations in enhancing the careers of local artists. This alliance could serve as a pivotal moment in the evolution of India's music scene, ensuring that our artists gain the recognition they truly deserve.
NationPress
09/06/2025
Frequently Asked Questions
What is THG India?
THG India is a collaboration between Sony Music India and The Hello Group aimed at providing support and resources to local Indian artists for global touring opportunities.
What does the partnership entail?
The partnership combines Sony Music India's local expertise and presence with THG's global network, offering professional management, live event bookings, and publishing services to Indian artists.
Who are some of the artists associated with THG?
THG has worked with renowned artists like BTS, NCT 127, ITZY, and The Chainsmokers, among others, showcasing their extensive experience in the music industry.
How will this benefit Indian artists?
Indian artists will gain access to a global platform, professional management, and resources that will help them enter international markets with ease.
What is the significance of this collaboration?
This collaboration signifies a crucial step in enhancing the visibility and opportunities for local Indian artists in the global music industry.
