Is Swanand Kirkire Worried About the Short Lifespan of Songs?
Synopsis
Swanand Kirkire, the National Award-winning lyricist and singer, shares his worries about the rapidly diminishing shelf life of songs in today's music industry. As artificial intelligence transforms music production, he foresees both challenges and exciting new opportunities. Discover his insights and how he navigates this evolving landscape.
Key Takeaways
Shrinking shelf life of songs is a concern for artists.
AI is revolutionizing music production .
Kirkire's latest project is “Bandwaale” .
National Awards highlight Kirkire's talent.
Technological changes bring new opportunities.
Mumbai, Feb 18 (NationPress) Renowned lyricist and singer Swanand Kirkire has expressed his concerns regarding the decreasing shelf life of songs in today's music industry. He believes that as technological advancements and artificial intelligence reshape the music production landscape, the lifespan of songs is becoming alarmingly short.
When questioned about whether the rapid production pace or the fleeting longevity of songs troubles him more, Kirkire responded to IANS: “What worries me is the shrinking shelf life of songs. Yes, definitely.”
“Furthermore, the speed of production is set to increase. With AI making its way into the industry, the future remains uncertain,” he added.
Kirkire noted that AI is already making its mark across various facets of music creation.
“People are using AI for everything from music production to writing lyrics. The speed of change is unpredictable. But, exciting times are ahead,” he remarked.
Despite the challenges, Kirkire remains hopeful that these changes bring forth new opportunities.
“Let's see where this journey takes us. This isn't just our challenge; the entire global music community is grappling with it. We will see how it evolves,” he said.
Kirkire shared a note of cautious optimism, believing that technological advancements may unlock fresh creative pathways.
“Indeed, it’s going to be an exciting era,” he concluded.
His latest project, the series “Bandwaale”, is currently available for streaming on Prime Video. This series, co-created with Ankur Tewari, marks a pivotal new phase in his journey as a storyteller.
Kirkire has received the National Film Award for Best Lyrics twice: first in 2006 for the song “Bande Me Tha Dum...Vande Mataram” from the film Lage Raho Munna Bhai, and then in 2009 for “Behti Hawa Sa Tha Woh” from 3 Idiots.
In 2018, he won the National Film Award for Best Supporting Actor for the Marathi film Chumbak. Additionally, he made cameo appearances in Panchayat 3 and Qala, where he also contributed as a lyricist and vocalist.
Point of View
We recognize the significance of Swanand Kirkire's concerns regarding the evolving music landscape. The integration of AI in music production presents both challenges and opportunities. While the shelf life of songs may be diminishing, it opens doors for innovation and creativity, a sentiment echoed by Kirkire himself. This perspective is vital as the music industry adapts to technological changes.
NationPress
6 May 2026
Frequently Asked Questions
What does Swanand Kirkire think about the shelf life of songs?
Swanand Kirkire is worried about the shrinking shelf life of songs in the current music landscape, especially with the rise of artificial intelligence .
How is AI affecting music production?
AI is rapidly changing the speed of music production, leading to uncertainty about the future of song longevity.
What is Kirkire's latest project?
Kirkire's latest project is the series “Bandwaale” , which is streaming on Prime Video.
How many National Film Awards has Kirkire won?
Swanand Kirkire has won the National Film Award for Best Lyrics twice and also received the Best Supporting Actor award in 2018.
What are the implications of AI in the music industry?
The implications of AI in the music industry are profound, presenting both challenges and exciting opportunities for creators.
