The producers of Nayanthara's highly anticipated devotional thriller 'Mookuthi Amman 2 - Mahasakthi', directed by Sundar C, on Wednesday, 4 November 2026, publicly thanked Tamil Nadu Chief Minister C. Joseph Vijay for permitting theatres across the state to hold up to six screenings a day for newly released Tamil films, with the first show allowed to begin as early as 6:00 AM.

What the Production House Said

In a statement shared across its official social media timelines, production house Vels Film International expressed its appreciation directly to the Chief Minister and to Minister Rajmohan. “On behalf of the team of Mookuthi Amman 2 - Mahasakthi, we wish to express our heartfelt gratitude to the Honourable Chief Minister of Tamil Nadu Thiru C. Joseph Vijay sir and the Honourable Minister Thiru Rajmohan sir for permitting theatres to screen up to six shows a day and allowing the first show to commence as early as 6:00 AM,” the statement read.

The makers described the decision as “a significant encouragement to the Tamil film industry and a wonderful gesture towards cinema lovers,” adding that the initiative would enable Mookuthi Amman 2 to reach a far wider audience across Tamil Nadu on its opening week.

The Government Order Explained

The Tamil Nadu government had announced the policy change on Tuesday, 3 November 2026, revealing that Chief Minister C. Joseph Vijay had issued an order amending The Tamil Nadu Cinemas (Regulation) Rules, 1957. Under the revised rules, all theatres in the state may hold up to six screenings per day of a newly released Tamil film during the first one week from the date of release. Shows can run from 6:00 AM to 2:30 AM the following day. The extended screening window also applies on local festival days, public holidays, Saturdays, and Sundays.

Industry Associations Behind the Push

The move follows representations made to the state government by multiple film industry bodies, including the Tamil Film Active Producers Association, the Tamil Film Producers Council, and the Tamil Nadu Theatre and Multiplex Owners Associations. Their primary request had been that newly released Tamil films be granted a minimum of six daily slots to maximise opening-week box-office potential — a standard long available to some other regional language films in their home states.

Why This Matters for Tamil Cinema

The amendment is a meaningful structural change for the Tamil film industry. Under the previous rules, the number of permissible daily screenings was more restricted, limiting a big-ticket film’s ability to capitalise on first-week demand. With Mookuthi Amman 2 - Mahasakthi arriving as one of the more commercially significant Tamil releases of the year, the timing of the order is particularly advantageous. Notably, the original Mookuthi Amman (2020) was a major streaming success, making its sequel a closely watched theatrical outing for the industry.

What to Watch Next

Industry observers will monitor whether the six-show rule delivers a measurable uplift to the film’s opening-week gross, which could reinforce the case for making the amendment permanent. The policy, as currently framed, is restricted to the first week of a new Tamil film’s release, leaving open the question of whether the government will eventually extend the provision to subsequent weeks or other language releases in the state.