Is the Ayush Nivesh Saarthi portal a sign of India's commitment to holistic healthcare?
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Synopsis
The Ayush Nivesh Saarthi portal is a groundbreaking initiative that reaffirms India's leadership in holistic healthcare, merging tradition with modernity. Join us as we explore its significance and implications for the future of wellness investments in India.
Key Takeaways
- Ayush Nivesh Saarthi portal enhances India's investment attractiveness in traditional medicine.
- It integrates various support mechanisms for investors under one platform.
- There is 100% FDI allowed in the Ayush sector.
- The Ayush industry has shown a remarkable annual growth rate of 17%.
- The portal aims to position India as a global hub for wellness and holistic healthcare.
New Delhi, June 5 (NationPress) The recently unveiled Ayush Nivesh Saarthi portal is deeply rooted in tradition and showcases India’s commitment to holistic healthcare, as stated by Piyush Goyal, the Minister of Commerce and Industry.
Created by the Ministry of Ayush in partnership with Invest India, this platform is an investor-oriented digital tool.
It integrates policy frameworks, incentive structures, investment-ready projects, and real-time facilitation into a single, cohesive interface.
Designed to cater to both domestic and international investors, this platform acts as a strategic asset that enhances India’s position as a global hub for traditional medicinal practices.
The Ayush Nivesh Saarthi portal was inaugurated on May 29 during the Ayush industry interaction meeting at Vanijya Bhawan, New Delhi. This significant initiative positions India as the global centre for traditional medicine and wellness.
“With 100% FDI allowed in the Ayush sector through the automatic route, the launch of Ayush Nivesh Saarthi sends a clear message to the world: India is open for investment, collaboration, and innovation in holistic healthcare,” remarked Piyush Goyal during the launch.
“India’s Ayush ecosystem, while steeped in rich tradition, is powered by a modern vision. This portal not only connects investors with opportunities but also with India’s ancient legacy of wellness,” he added.
The Ayush industry has rapidly grown, achieving an annual growth rate of 17% from 2014 to 2020.
As global consumer interest in natural, preventive, and wellness-focused healthcare rises, Ayush stands at the forefront of a transformative wave in global health and lifestyle.
“Ayush Nivesh Saarthi transcends being just a digital platform; it acts as a catalyst for change. It merges the government’s proactive policies with India’s vast natural resources of over 8,000 medicinal plant species and a globally trusted wellness tradition,” stated Prataprao Jadhav, Union Minister of State (Independent Charge) for Ayush.
“This portal will provide investors with real-time data, transparent policy guidance, and access to a vibrant, expanding market. Ayush has evolved from being merely India’s heritage to a global opportunity,” Jadhav further explained.
The importance of the Ayush sector is also evident in its contributions to medical value travel (MVT) and the global wellness economy. Ranked among the top five health services in India, Ayush plays a pivotal role in the nation’s $13 billion MVT sector globally.
The new investor facilitation portal is anticipated to be a crucial driver in attracting foreign investment, empowering entrepreneurs, and showcasing India’s leadership in traditional medicine and wellness to the world.
Point of View
It is imperative to acknowledge the Ayush Nivesh Saarthi portal as a significant step in India's healthcare narrative. This initiative reflects a growing recognition of the importance of traditional medicine in the modern landscape and aligns with global trends favoring natural wellness solutions. The government’s proactive approach not only aims to attract investments but also seeks to position India as a leader in the global health and wellness sector.
NationPress
08/06/2025
Frequently Asked Questions
What is the Ayush Nivesh Saarthi portal?
The Ayush Nivesh Saarthi portal is an investor-centric digital platform launched by the Ministry of Ayush in collaboration with Invest India, designed to support investments in traditional healthcare.
When was the Ayush Nivesh Saarthi portal launched?
The portal was launched on May 29 during the Ayush stakeholder and industry interaction meeting at Vanijya Bhawan, New Delhi.
What are the benefits of the Ayush Nivesh Saarthi portal?
The portal provides real-time data, transparent policy guidance, and access to a growing market for both domestic and international investors in the Ayush sector.
How much FDI is allowed in the Ayush sector?
The Ayush sector permits 100% FDI through the automatic route.
What is the significance of the Ayush sector in India?
The Ayush sector is a key player in India's healthcare landscape, contributing significantly to the medical value travel industry and promoting wellness through traditional practices.
