Nalanda, March 25 (NationPress) The Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) initiative, established during the Covid pandemic to bolster the 'vocal for local' movement, is making remarkable strides in the food processing industry, especially in tier-II and tier-III cities.

Beneficiaries of the PMFME scheme are launching their own businesses, achieving self-sufficiency, and inspiring their communities.

In Silao district, Bihar, Manjula Kumari has become a notable figure by founding her own spice business through relentless effort and dedication.

A local of Sarichak village, Manjula initially sold ground turmeric at the local market, but her hard work has transformed her into a 'local star'.

With the assistance from PMFME, she set up a spice manufacturing unit, dubbed Sarichak Enterprises, marking a significant step towards self-reliance and sustainability.

Today, her business provides jobs for over 30 people.

Manjula has invested in specialized machines for grinding turmeric, chili, coriander, and garam masala, ensuring the highest quality and unique flavors. Her spices now reach markets beyond her village, including hotels and shopping centers in Rajgir.

In an interview with IANS, Manjula shared that she previously operated a small turmeric venture.

Through the 'Jeevika' initiative, she became aware of the PMFME scheme. Fueled by the desire to scale her business, she applied for the scheme and obtained a loan of Rs 7.21 lakh from a Canara Bank branch in Bargao. Combining this with her personal savings, she launched her manufacturing unit at an estimated total investment of around Rs 10 lakh.

She explained, "While many use a single machine for all spices, we have distinct machines for each type. This guarantees 100% purity and unique aromas in our products. We offer both whole and powdered spices, processing various types including chili, coriander, cumin, black pepper, and an extensive range of garam masala."

To market her products effectively, Manjula has enlisted the help of 'Jeevika Didis', who manage demand collection and distribution.

Currently, her team includes 30 individuals who assist her with distribution, along with three staff members at her home dedicated to grinding and packaging.

Her spices are now supplied to two schools, several hotels, and newly opened malls in Rajgir.

For her achievements, Manjula Kumari expresses gratitude towards the PMFME scheme and extends her appreciation to Prime Minister Narendra Modi.

As a devoted supporter of PM Modi, she shared, "I hope to meet the Prime Minister at least once during my lifetime."