The Chief Minister's Office of Rajasthan announced on Friday, 29 May 2026 that Chief Minister Bhajanlal Sharma visited the Saras Parlour located at the Rajasthan Secretariat in Jaipur, personally sampled Saras buttermilk (chaach), and urged citizens to embrace traditional and locally produced goods as part of a healthy lifestyle.

Context

During the visit, CM Bhajanlal Sharma inspected the parlour premises, gathered information on various dairy products on offer, and held informal conversations with Saras parlour staff and members of the public present. The Chief Minister's Office quoted him as saying: 'The dairy sector is an effective medium for strengthening the rural economy and the cooperative movement. Livestock holders and rural families are receiving regular income from it, and employment opportunities in villages are also growing.'

He added that Saras is making quality, health-promoting products available to the general public — reinforcing the state government's positioning of the cooperative dairy network as both an economic and a public-health instrument.

Policy Backdrop

The Rajasthan Cooperative Dairy Federation Ltd. (RCDF), the apex body behind the Saras brand, was registered in 1977 to replicate the Anand-pattern cooperative dairy model across Rajasthan's districts. It channels milk produced at village-level cooperatives into processing plants and then to retail outlets — including parlours inside government premises such as the Secretariat.

Indian states have expanded cooperative dairy networks since the 1970s to stabilise incomes for small livestock holders while supplying affordable dairy nutrition to urban consumers. Rajasthan has continued this approach, and the placement of Saras outlets within high-footfall government buildings is part of a deliberate strategy to raise the brand's visibility among urban and semi-urban consumers.

Stakeholders and Impact

The primary beneficiaries of a strong Saras network are dairy farmers and rural households across Rajasthan who depend on milk procurement prices set by the RCDF-affiliated district dairy unions. A robust retail presence translates directly into higher procurement volumes and, in turn, more predictable incomes for livestock holders.

For urban consumers, Saras parlours offer traditionally made products — buttermilk, flavoured milk, paneer, ghee — at cooperative-determined prices, providing an alternative to private-label dairy brands. CM Sharma's public endorsement of the products is likely to reinforce consumer confidence in the cooperative brand.

What's Next

The visit signals continued political attention to the cooperative dairy sector under the Bhajanlal Sharma government, which has emphasised rural economic strengthening since taking office in December 2023. Observers will watch the upcoming state budget cycle for allocations toward dairy infrastructure, cold-chain expansion, and any announcements on new Saras parlour openings or value-added product lines.

The hashtag #AapnoAgrani_Rajasthan ('Our Leading Rajasthan') used in the post reflects the government's broader branding around Rajasthan as a front-runner state — a frame that is increasingly being applied to cooperative and rural-economy initiatives ahead of future electoral cycles.