Uttarakhand Chief Minister Pushkar Singh Dhami on Wednesday, 10 June 2026, shared a video on X blending the folk flavour of jhalmuri — a popular street snack deeply embedded in local culture — with a public expression of people's faith in Prime Minister Narendra Modi, using the hashtag #LongestServingElectedPMModi.

Context

In his post, CM Dhami wrote: 'लोक संस्कृति में रचा-बसा झालमुड़ी का स्वाद और आदरणीय प्रधानमंत्री श्री नरेंद्र मोदी जी के प्रति जन-जन का दृढ़ विश्वास…' — translating to: 'The taste of jhalmuri, steeped in folk culture, and the firm faith of every person in the honourable Prime Minister Shri Narendra Modi…' The post accompanied a video, underscoring how a humble street-food moment was being used to symbolise grassroots connect with the Prime Minister.

The hashtag #LongestServingElectedPMModi situates the tribute within a broader BJP-driven social media campaign celebrating Modi's continued tenure as Prime Minister, a milestone his party has been amplifying across platforms.

Policy Backdrop

Narendra Modi was first sworn in as Prime Minister in May 2014 following the BJP-led NDA's decisive Lok Sabha victory, and was re-elected in 2019. His tenure has been marked by flagship programmes spanning infrastructure, welfare delivery, and digital governance, all of which state leaders like Dhami have consistently referenced in their outreach to voters.

Uttarakhand, a hill state with a rich tradition of folk art, music, and food culture, has been governed by the BJP since 2017. CM Dhami, in office since 2021, has made the integration of local cultural identity with national political messaging a recurring feature of his public communication.

Stakeholders and Impact

Regional BJP leaders routinely deploy local cultural symbols — food, festivals, folk idioms — to humanise national political figures and reinforce their appeal at the grassroots level. By linking jhalmuri, a snack familiar to ordinary citizens, with public trust in PM Modi, CM Dhami is signalling that support for the Prime Minister runs deep beyond urban centres and into everyday life.

For Uttarakhand's voters and BJP supporters, such messaging serves a dual purpose: it celebrates local cultural heritage while simultaneously reinforcing loyalty to the central leadership. This pattern of state-level amplification is consistent with the party's broader strategy of maintaining a visible emotional connect between PM Modi and citizens across India's diverse regions.

What's Next

Political observers will watch whether this post is part of a coordinated state-level campaign around the #LongestServingElectedPMModi hashtag, which has been circulating across BJP-affiliated accounts. Any scheduled visit by PM Modi to Uttarakhand, or forthcoming assembly-level political activity in the state, could provide further context for the timing of CM Dhami's tribute. The use of folk-cultural imagery in political messaging is likely to intensify as electoral cycles approach.