The Chief Minister's Office of Chhattisgarh announced on Monday, 22 June 2026 the launch of a special television series titled 'Tihar Chhattisa' ('Festival of Thirty-Two'), dedicated to broadcasting the success stories of the state's Sushasan Tihar (Good Governance Festival) and the positive changes it has brought to beneficiaries' lives. The CMO's post stated: 'Sushasan ki safalta ki goonj ab har ghar tak' — 'The echo of good governance's success now reaches every home.' The special series will air daily at 9:30 PM on Doordarshan Chhattisgarh from 22 June to 26 June 2026, covering five consecutive evenings of programming centred on citizen welfare outcomes.

Context

Sushasan Tihar is a Chhattisgarh state programme designed to review administrative performance and publicise the outcomes of welfare schemes through first-person beneficiary narratives. The initiative frames governance delivery not as a bureaucratic exercise but as a lived experience, using real stories to communicate the reach of government programmes to ordinary citizens. 'Tihar Chhattisa' is the media extension of that exercise, carrying these narratives into homes via public broadcasting.

Policy Backdrop

Doordarshan Chhattisgarh is the regional arm of India's national public broadcaster, mandated to produce and air state-specific content in local languages. Indian state governments have long used Doordarshan's regional channels as a cost-effective, wide-reach platform to disseminate information on welfare schemes — particularly in rural and semi-urban areas where access to private satellite channels remains uneven. The Chhattisgarh Government's decision to anchor this series on DD Chhattisgarh fits squarely within that established pattern of public communication strategy. The five-day window — 22 to 26 June — suggests a structured, campaign-style rollout rather than a one-off broadcast, indicating deliberate planning around the Sushasan Tihar calendar. The primetime slot of 9:30 PM is significant, as it targets the largest possible household audience on a free-to-air public channel.

Stakeholders and Impact

The primary audience for Tihar Chhattisa is scheme beneficiaries and rural households across Chhattisgarh — citizens who may have received benefits under state welfare programmes but have little visibility into the broader governance framework behind those interventions. By featuring their stories on television, the government aims to both validate beneficiary experiences and signal administrative accountability to a wider public. Secondary stakeholders include local civil servants whose work is implicitly showcased, and the broader electorate that forms judgements on governance quality through such media touchpoints.

What's Next

The series concludes on 26 June 2026, after which the government may release viewership data or follow-up statements on the specific schemes featured across the five episodes. Analysts will watch whether Tihar Chhattisa becomes a recurring format — an annual or seasonal fixture tied to the Sushasan Tihar cycle — or remains a one-time broadcast campaign. Similar programming models in other states could draw on this template if the Chhattisgarh initiative is assessed as effective in deepening public awareness of welfare delivery.