CM Yogi: UP Made Government a Facilitator at UPITS 2026
Synopsis
At UPITS 2026 on September 25, CM Yogi Adityanath outlined how Uttar Pradesh linked talent and tradition with technology and repositioned the government as a facilitator, using quality, design, packaging, certification, branding, and marketing to turn local products into scalable enterprises under the ODOP framework.
Key Takeaways
CM Yogi Adityanath addressed the UP International Trade Show 2026 (UPITS 2026) on September 25, 2026 .
He framed the government's role as a 'facilitator' that connects talent and tradition with technology rather than a direct market actor.
The six pillars of state intervention cited were quality, design, packaging, certification, branding, and marketing .
The approach directly mirrors Uttar Pradesh's One District One Product (ODOP) scheme, launched in 2018 to promote 75 district-specific products.
Key stakeholders benefiting from this model include local artisans and MSME units across the state.
UPITS 2026 serves as a platform to formalise enterprise linkages and showcase the state's readiness for export-scale engagement.
Tradition, talent, and technology — Chief Minister Yogi Adityanath of Uttar Pradesh distilled his government's economic philosophy into one sharp formulation at the UP International Trade Show 2026 (UPITS 2026) on Friday, September 25: the state did not replace markets or artisans, it empowered them.
Speaking at the trade show, CM Yogi declared, 'Humne Talent aur Tradition ko Technology se joda, sarkar ko Facilitator banaya' — 'We connected Talent and Tradition with Technology, made the government a Facilitator' — and outlined how interventions in quality, design, packaging, certification, branding, and marketing have worked to develop local products into full-fledged enterprises.
The ODOP engine behind the enterprise push
The architecture CM Yogi described maps almost exactly onto Uttar Pradesh's One District One Product (ODOP) scheme, launched in 2018. ODOP identifies a signature product from each of the state's 75 districts — Lucknow chikankari, Varanasi silk, Agra leather, Moradabad brassware — and channels government support toward lifting that product from cottage craft to export-competitive enterprise.
The six-point intervention — quality, design, packaging, certification, branding, marketing — is the operational spine of that model. By handling these market-access barriers that individual artisans and micro-units could rarely clear on their own, the state positioned itself as infrastructure for enterprise rather than a substitute for it.
Why 'Facilitator' is the operative word
The word choice is deliberate. Calling the government a 'facilitator' signals a departure from the older welfare-transfer model toward a market-linkage model — one where the state's job is to reduce friction rather than provide subsidy. For the millions of local artisans and MSME units in Uttar Pradesh, that distinction is material: it means GI-tag certification pathways, design-centre access, and e-commerce onboarding, not just cash handouts.
Uttar Pradesh's broader economic strategy under the Yogi government has consistently framed technology as the bridge between legacy craft clusters and modern supply chains. UPITS 2026 is, in that sense, both a showcase and a proof-of-concept — an occasion to demonstrate to investors and buyers what that bridge now carries.
What UPITS 2026 puts on the table
International trade shows of this scale serve as convergence points where enterprise linkages, export deals, and new product certifications are formalised. For UP's craft and MSME sector, the stakes are concrete: a buyer connection at an event like this can mean sustained orders that individual district-level units could never generate through local markets alone.
With CM Yogi putting the government's facilitator role front and centre, the signal to potential partners is clear — the state has done the infrastructure work; the products are ready for enterprise-scale engagement.
Uttar Pradesh has spent eight years building the scaffolding. UPITS 2026 is where it invites the world to walk inside.
Point of View
Now eight years old, is the institutional vehicle for this philosophy, and the trade show format amplifies it into a credible investor signal. What makes this moment significant in the broader arc is that UP — long seen as lagging on ease-of-doing-business — is now using a structured brand-and-certification framework to reposition its craft economy as export-capable enterprise. The test will be whether enterprise linkages formed at events like UPITS translate into durable supply-chain integrations or remain showcase-level commitments.
NationPress
25 Sept 2026
Frequently Asked Questions
What did CM Yogi say at UPITS 2026?
CM Yogi Adityanath said Uttar Pradesh connected talent and tradition with technology, made the government a facilitator, and worked to develop local products into enterprises through quality, design, packaging, certification, branding, and marketing interventions.
What is the One District One Product (ODOP) scheme in UP?
ODOP is a Uttar Pradesh government scheme launched in 2018 that identifies a signature product from each of the state's 75 districts and supports it through quality improvement, certification, branding, and market linkage to build scalable enterprises.
How does UP's facilitator model help local artisans?
By providing design, certification, packaging, and marketing support, the state reduces market-access barriers that individual artisans and micro-units cannot clear alone, helping them connect to larger domestic and export markets without depending solely on subsidies.
Which products are promoted under the ODOP scheme in Uttar Pradesh?
ODOP promotes district-specific products such as Lucknow chikankari embroidery, Varanasi silk, Agra leather goods, and Moradabad brassware, among many others across all 75 districts of the state.
