Congress revamps Goa social media unit, Himanshu Tivrekar named chairperson
Synopsis
The AICC has overhauled the Goa Pradesh Congress Committee's social media department, installing Himanshu Tivrekar as chairperson and five coordinators — a structural bet that digital mobilisation, not just ground campaigns, will define the party's Goa strategy going forward.
Key Takeaways
The AICC announced appointments to the Goa Pradesh Congress Committee social media department on 6 August , effective immediately.
Himanshu Tivrekar named chairperson; Lincoln Gomes and Ajmal Sayyed appointed vice-chairpersons.
Five coordinators appointed: Sohan Shenai , Macline Fernandes , Prathibha Borkar , Glen Larceda , and Armando Ferreira Alvares .
Appointments approved by the Congress President and communicated by AICC General Secretary K.C.
The new team has been directed to begin work on a comprehensive social media strategy for Goa immediately.
The All India Congress Committee (AICC) on Thursday, 6 August announced a fresh round of appointments to the social media department of the Goa Pradesh Congress Committee, naming Himanshu Tivrekar as chairperson and restructuring the unit's leadership with immediate effect. The decision was formalised through an official communication from AICC headquarters in New Delhi and carries the approval of the Congress President.
Key Appointments
Himanshu Tivrekar has been designated chairperson of the social media department. Lincoln Gomes and Ajmal Sayyed have been named vice-chairpersons. The list of coordinators includes Sohan Shenai, Macline Fernandes, Prathibha Borkar, Glen Larceda, and Armando Ferreira Alvares.
The appointments were communicated through a press release issued by AICC General Secretary K.C. Venugopal, who confirmed that the Congress President had approved the proposal.
Why the Reshuffle Matters for Goa Congress
The social media department is a frontline unit for the party's digital outreach — responsible for amplifying the Congress message, countering opposition narratives, and engaging younger voters through online platforms. The restructuring signals that the Goa Pradesh Congress Committee is treating its digital presence as a strategic priority rather than an auxiliary function.
Notably, this move comes as political parties across India are sharply scaling up social media operations ahead of state and national electoral cycles. For Congress in Goa — a state where it has been seeking to rebuild after successive setbacks — a more coordinated digital unit could prove critical to grassroots mobilisation.
Scope of the New Team's Mandate
According to party sources, the newly appointed office-bearers have already been directed to begin coordination with the state unit and develop a comprehensive social media strategy. The department is expected to highlight the party's programmes, achievements, and positions on Goa-specific issues, while also responding swiftly to ground-level developments.
Congress leaders in Goa welcomed the appointments, expressing confidence that the new leadership would sharpen the party's communication strategy and deepen its connect with voters across the state.
Broader Organisational Context
The reshuffle is part of a wider organisational overhaul being undertaken by the Congress under the guidance of the party president, aimed at strengthening state units and improving grassroots connectivity. Similar social media restructuring exercises have been carried out in several other state units in recent months, reflecting a top-down push to professionalise the party's digital apparatus ahead of upcoming electoral contests.
With the new team in place, the Goa Pradesh Congress Committee is expected to intensify its digital campaigns in the months ahead.
Point of View
Named social media leadership for a single state unit is a signal that Congress is treating digital infrastructure as an organisational asset, not an afterthought. In Goa — a small but symbolically significant state where the party has struggled to convert presence into seats — the quality of execution will matter more than the announcement. The real question is whether this team gets the resources and editorial autonomy to move fast, or whether it becomes another layer of party bureaucracy that slows response time rather than accelerating it.
NationPress
7 Aug 2026
Frequently Asked Questions
Who has been appointed chairperson of the Goa Pradesh Congress Committee's social media department?
Himanshu Tivrekar has been appointed chairperson of the social media department of the Goa Pradesh Congress Committee, with the appointment taking effect immediately from 6 August. The decision was approved by the Congress President and communicated by AICC General Secretary K.C. Venugopal.
Who are the vice-chairpersons of the Goa Congress social media department?
Lincoln Gomes and Ajmal Sayyed have been named vice-chairpersons of the social media department of the Goa Pradesh Congress Committee, as part of the AICC's latest round of organisational appointments.
Why is Congress restructuring its social media unit in Goa?
The restructuring is part of a broader organisational overhaul aimed at strengthening state units and improving digital outreach. The new team is expected to amplify the party's message, counter opposition narratives, and engage younger voters in Goa ahead of future electoral contests.
Who are the coordinators in the new Goa Congress social media team?
The five coordinators are Sohan Shenai, Macline Fernandes, Prathibha Borkar, Glen Larceda, and Armando Ferreira Alvares, all appointed with immediate effect as part of the AICC's communication issued from New Delhi.
Is this part of a wider Congress reorganisation effort?
Yes, the Goa social media reshuffle is part of a wider organisational restructuring being undertaken by Congress under the party president's guidance, with similar exercises reportedly carried out in several other state units in recent months.
