Lakhpati Didi Yojana: A Revolutionary Step for Women's Empowerment in Surguja, Chhattisgarh
Synopsis
Discover how the Lakhpati Didi Yojana is transforming the lives of rural women in Chhattisgarh's Surguja district, empowering them to become self-sufficient entrepreneurs. Learn about the innovative Asha Bihan Bazaar and the impact of self-help groups in local communities.
Key Takeaways
Lakhpati Didi Yojana aims to empower rural women in India.
Asha Bihan Bazaar showcases products made by self-help groups.
Women are becoming self-reliant by starting their own businesses.
Products are marketed under the Chhattis Kala brand .
Financial support is key to women's empowerment.
Raipur, March 1 (NationPress) The Lakhpati Didi Yojana, initiated by the Modi government, aims to uplift and empower women, especially those in rural areas, thereby transforming the aspirations of countless middle-class farmers and their families.
In Surguja district of Chhattisgarh, the lives of women in rural communities have significantly improved as they are transitioning from traditional stoves to gas cylinders and are also becoming economically independent and entrepreneurial.
Women here are starting their own ventures and marketing local products globally to compete with larger corporations.
The district administration of Surguja has introduced an innovative initiative for women’s development.
A marketplace called Asha Bihan Bazaar has been established, showcasing and beautifully packaging products made by women from self-help groups. These items are now available not only in local shops but also on e-commerce platforms. A standout feature is the Chhattis Kala brand, which enables products crafted in various regions of the state to be marketed in different districts.
Through the Lakhpati Didi Yojana, Asha Devi received a loan of Rs 5 lakh from the National Rural Livelihood Mission, facilitating her journey towards self-sufficiency.
Asha Devi, hailing from Kishun Nagar village in Surguja, shared that they previously lacked a permanent venue to sell their goods. However, with the assistance of a Rs 5 lakh loan from the District Panchayat under the Lakhpati Didi Yojana, they successfully launched their shop named Asha Bihan.
In this Bihan Bazaar, they offer pure products sourced from their village, all crafted by the Didis of the group. Available items include moringa powder, mustard oil, cumin flower rice, and tikhur flour.
District Panchayat CEO Vinay Agarwal noted that while the Bihan Didis in Surguja district produce a diverse array of goods, they lacked the necessary platform and effective branding that would allow their products to gain the same market visibility as others. Consequently, these products are now being sold in appealing packaging under the brand 'Chattis Kala'.
Point of View
Especially in Surguja district. By offering financial support and creating market opportunities, this initiative plays a crucial role in uplifting women's socio-economic status and fostering self-reliance.
NationPress
20 Jun 2026
Frequently Asked Questions
What is the Lakhpati Didi Yojana?
The Lakhpati Didi Yojana is a government initiative aimed at empowering rural women in India by providing them with financial assistance and resources to start their own businesses.
How has the Lakhpati Didi Yojana benefited women in Surguja?
Women in Surguja have gained financial independence through loans provided under the scheme, allowing them to start businesses and market local products.
What is Asha Bihan Bazaar?
Asha Bihan Bazaar is a marketplace established to showcase and sell products made by women from self-help groups in Surguja, enhancing their market reach.
What types of products are sold at Asha Bihan Bazaar?
Products include traditional items such as moringa powder, mustard oil, and tikhur flour, all produced by local women.
How does the Chhattis Kala brand support local products?
Chhattis Kala brand helps in marketing products from various regions of Chhattisgarh, providing them with attractive packaging and greater visibility in the market.
