How is the Govt Supporting Traditional Media Amid Digital Changes?
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Synopsis
On October 25, Union Information and Broadcasting Minister Ashwini Vaishnaw announced government plans to bolster traditional media, including print, radio, and television, against the backdrop of rapid digitisation. This initiative aims to ensure fair revenue distribution and streamline media regulation, ultimately enhancing traditional media's sustainability.
Key Takeaways
- Government reforms aim to support traditional media.
- Focus on removing regulatory hurdles.
- New TRP guidelines for fair revenue distribution.
- Potential increase in advertising rates for traditional media.
- Development of a fact-checking chatbot.
New Delhi, Oct 25 (NationPress) The government is devising a range of strategies to protect traditional media — encompassing print, radio, and television — from the challenges posed by swift digitisation, stated Union Information and Broadcasting Minister Ashwini Vaishnaw on Saturday.
During a press conference, Vaishnaw emphasized that the Centre is determined to eliminate regulatory obstacles in the media landscape and implement reforms in sectors like radio licensing and the Television Rating Point (TRP) systems.
“The government is committed to dismantling regulatory barriers wherever present,” the minister remarked, mentioning that new TRP guidelines are being crafted to guarantee equitable revenue sharing for television channels, particularly regarding government advertisements.
Vaishnaw noted that the ministry has completed the initial round of discussions on the TRP framework and will soon release a second consultation document that integrates feedback from stakeholders.
To bolster funding for traditional media, the government is contemplating increasing the advertising rates for print and television media.
Furthermore, the government is working on merging the Press Information Bureau (PIB), Central Bureau of Communication (CBC), and Registrar of Newspapers for India (RNI) as part of a broader effort to streamline regulation and enhance communication. This initiative aims to improve coordination between policy execution and media outreach.
In line with the government's commitment to fact-checking, it was also disclosed that a chatbot is being developed to assist in verifying the authenticity of videos and other online materials.
According to the Union Minister, the PIB has expanded its public outreach efforts by producing research-based documents and backgrounders on significant topics.
Point of View
It's important to recognize the government's proactive stance in addressing the challenges faced by traditional media. This approach not only protects established outlets but also ensures that diverse voices continue to contribute to the national dialogue. It's a vital step towards maintaining a balanced media ecosystem in the face of rapid digital transformation.
NationPress
26/10/2025
Frequently Asked Questions
What measures is the government taking to support traditional media?
The government is introducing reforms to eliminate regulatory barriers, create new TRP guidelines for fair revenue distribution, and potentially increase advertising rates for print and television media.
How will the new TRP guidelines affect television channels?
The new TRP guidelines aim to ensure equitable revenue sharing for television channels, particularly from government advertisements, promoting financial sustainability.
What is the role of the PIB in supporting media?
The Press Information Bureau (PIB) is enhancing its public outreach efforts by producing research-based documents and backgrounders on significant topics, supporting transparent communication.
What technology is the government implementing for fact-checking?
A chatbot is being developed to help verify the authenticity of videos and online content, aiding in the government’s efforts to promote fact-checking.
Why is it important to protect traditional media?
Protecting traditional media is crucial for maintaining a diverse media landscape, ensuring that various perspectives are represented in national discourse, especially amidst rapid digital changes.
