The Mizoram government has launched a coordinated push to bring the state's handloom and handicraft products to national and global buyers, with Chief Minister Lalduhoma inaugurating the 'Made by Mizo' retail kiosk at Safdarjung Enclave, New Delhi, on 8 August 2025. The outlet, set up at a cost of ₹71.41 lakh, is designed to give Mizo artisans and entrepreneurs a permanent physical window in the capital.

What the Kiosk Offers

The 'Made by Mizo' kiosk functions as a retail outlet showcasing and selling products crafted by people of Mizoram, spanning traditional handloom textiles and handcrafted goods. It was established by the Mizoram Handloom and Handicrafts Development Corporation Ltd (ZOHANDCO) under the Union Ministry of Micro, Small and Medium Enterprises (MSME)'s Raising and Accelerating MSME Performance (RAMP) Scheme. ZOHANDCO serves as the State Nodal Agency for the RAMP Scheme in Mizoram and leads its Marketing Intervention component.

Digital and Physical Integration

The kiosk is conceived as the physical counterpart of 'MadebyMizo.com', an e-commerce platform already launched by ZOHANDCO for Mizo entrepreneurs and artisans. Crucially, the New Delhi outlet — and planned kiosks in Bengaluru and Kolkata — will double as fulfilment centres for online orders, enabling dispatch directly from the kiosk cities rather than from Aizawl. This is expected to cut delivery times significantly for customers in those metros.

PSU Reform at the Centre of the Push

Addressing the gathering after the inauguration, Chief Minister Lalduhoma acknowledged that state Public Sector Undertakings (PSUs) had historically been a financial burden on Mizoram's exchequer. He said that since his government took office, sustained efforts have been made to reform and strengthen these entities. He cited ZOHANDCO's recent progress as evidence of that turnaround. The Chief Minister was joined at the event by Members of Parliament Richard Vanlalhmangaiha and K. Laltluangkima, Minister Prof. Lalnilawma, ZOHANDCO Chairman J.K. Dawngzuala, and senior government officials.

Broader Market Ambitions

Beyond the three metro kiosks, the initiative is positioned as part of a wider strategy to break Mizoram's handloom and handicraft sector out of its dependence on local markets. This comes amid growing Centre-level emphasis on promoting northeast Indian products through MSME schemes and dedicated export corridors. Notably, the omni-channel model — pairing a branded e-commerce platform with strategically located physical outlets — mirrors approaches used successfully by other northeast states such as Nagaland and Manipur in recent years. The expansion to Bengaluru and Kolkata will be watched as a test of whether demand for Mizo crafts can be scaled beyond the Delhi corridor.