CM MP Office: PRASAD Scheme, Simhastha 2028 Drive Cultural Revival
Synopsis
Key Takeaways
The Chief Minister's Office of Madhya Pradesh on Tuesday, 16 June 2026 highlighted India's ongoing religious and cultural infrastructure push, citing grand redevelopments at Kashi Vishwanath Dham, Mahakal Mahalok, and Kedarnath Dham under the guidance of Prime Minister Narendra Modi, and underscoring the state's preparations for Simhastha 2028 in Ujjain.
Context
The post, shared from the official CMO Madhya Pradesh account, declares that 'sांस्कृतिक चेतना का नया अध्याय लिख रहा 'भारत'' ('India is writing a new chapter of cultural consciousness'). It frames the redevelopment of three of Hinduism's most prominent pilgrimage sites as part of a unified national vision, tagging Prime Minister Modi's office, Chief Minister Dr Mohan Yadav, and the Ministry of Culture at both the central and state levels.
The post specifically references the PRASAD scheme — the Pilgrimage Rejuvenation and Spiritual Augmentation Drive — as channelling over ₹1,700 crore in development works across these sites, while also pointing to the construction of various 'loks' (themed precincts) in Madhya Pradesh as part of preparations for Simhastha 2028.
Policy Backdrop
The PRASAD scheme, launched by the Ministry of Tourism in 2014–15, was designed to upgrade pilgrimage infrastructure at select religious destinations across India, blending heritage conservation with modern amenities for pilgrims. The scheme has since been coordinated alongside state-level projects at Jyotirlinga shrines and Kumbh Mela sites.
The Kashi Vishwanath Corridor in Varanasi was formally inaugurated in December 2021 as a flagship heritage redevelopment project. The Mahakaleshwar temple precinct in Ujjain has been undergoing phased redevelopment since 2018, with the Mahakal Mahalok corridor significantly expanding the pilgrim experience around the Jyotirlinga shrine. Kedarnath Dham in Uttarakhand has seen reconstruction and upgraded access infrastructure following the devastating 2013 floods.
Madhya Pradesh's current focus on themed 'loks' — immersive cultural precincts — mirrors the model employed at Mahakal Mahalok and is being scaled ahead of Simhastha 2028, the Kumbh Mela cycle scheduled in Ujjain.
Stakeholders and Impact
The primary beneficiaries of these projects are the millions of pilgrims who visit these shrines annually. Improved infrastructure — wider corridors, better sanitation, enhanced connectivity, and curated cultural precincts — directly affects the quality and safety of the pilgrimage experience.
Local traders, hospitality providers, and the broader tourism economy in cities like Ujjain, Varanasi, and Kedarnath stand to gain from increased and better-managed pilgrim footfall. Simhastha 2028 in particular is expected to draw tens of millions of visitors to Ujjain, making the current infrastructure push critical to the event's success.
The Ministry of Culture and the Ministry of Tourism, along with the Government of Madhya Pradesh, are the key institutional actors coordinating funding, approvals, and on-ground execution for these works.
What's Next
Attention will turn to state budget allocations and tender awards for Simhastha 2028 infrastructure works in Ujjain, as the event is now under two years away. Any additional PRASAD project sanctions from the central tourism ministry in upcoming announcements will be closely watched as a signal of continued central support.
The broader pattern of central-state coordination on religious tourism corridors — combining central scheme funding with state-level execution — is likely to intensify as 2028 approaches, with Madhya Pradesh positioning itself as a model for culturally rooted infrastructure development.