Is ‘SARAS Aajeevika Mela-2026’ a New Dawn for Women Entrepreneurs in Gurugram?
Synopsis
The ‘SARAS Aajeevika Mela-2026’ in Gurugram is a vibrant celebration of women empowerment, featuring 900 entrepreneurs from across India. The fair not only highlights rural craftsmanship but also promotes financial independence among women. Attendees can participate in workshops aimed at enhancing their business acumen.
Key Takeaways
Empowerment of Women: The Mela highlights the importance of women's entrepreneurship.
Diverse Offerings: Participants can find a variety of crafts from across India.
Financial Literacy: Workshops aim to enhance women's skills in business.
Government Support: The initiative showcases governmental efforts to uplift rural women.
Success Stories: Inspiring narratives of women overcoming challenges are shared.
New Delhi, Feb 10 (NationPress) A remarkable gathering of 900 women entrepreneurs from 28 states is underway at the ‘SARAS Aajeevika Mela-2026’ – a spectacular fair celebrating Lakhpati Didis – in Gurugram, led by Union Minister Shivraj Singh Chouhan, as announced by officials on Tuesday.
The Mela aims to showcase the vibrant colors of India’s rural heritage, folk arts, and the spirit of women’s entrepreneurship, taking place at the Leisure Valley Park Ground in Sector-29 from February 10 to February 26, according to an official statement.
Over 450 stalls have been established at the venue, presenting a diverse array of products from Kashmir's Pashmina in the north to Tamil Nadu's silk in the south, and from Rajasthan's embroidery in the west to Assam's bamboo crafts in the east, all available in one location.
Swati Sharma, Joint Secretary of the Ministry of Rural Development, informed the media that 10 crore women across the nation are organized under the “Deendayal Antyodaya Yojana - National Rural Livelihood Mission”.
She also noted that Prime Minister Narendra Modi has set the target of creating 3 crore Lakhpati Didis, with 2.9 crore having already achieved this status by December 2025, indicating that the target is within reach.
Sharma emphasized a crucial financial aspect, stating that the integrity and financial advancement of Self-Help Group women have bolstered their confidence in the banking sector.
She revealed that the NPA (non-performing asset) rate of Self-Help Groups in various states has decreased to less than 2 percent, demonstrating that rural women are timely in repaying their loans while becoming adept in financial management.
During the press briefing, several successful women entrepreneurs shared their journeys and achievements.
Many recounted their transformation from having no income to becoming self-sufficient, thanks to their involvement in self-help groups and the benefits of government initiatives, enabling them to not only support their families but also create jobs for other women.
The Lakhpati Didi Pavilion at the fair highlights the stories of these empowered women.
A standout feature of this year’s SARAS fair is the ‘Knowledge and Learning Pavilion’, where daily workshops will be conducted for women entrepreneurs. These sessions will cover essential topics such as packaging, branding, crafting business proposals, and social media marketing.
Frequently Asked Questions
What is the SARAS Aajeevika Mela?
The SARAS Aajeevika Mela is a fair that showcases the talents and products of women entrepreneurs from across India, promoting rural traditions and empowering women through entrepreneurship.
When is the event taking place?
The event is being held from February 10 to February 26, 2026.
Who is leading the event?
The event is led by Union Minister of Rural Development and Minister of Agriculture and Farmers' Welfare, Shivraj Singh Chouhan.
How many women entrepreneurs are participating?
Around 900 women entrepreneurs from 28 states are participating in the event.
What can attendees expect at the fair?
Attendees can explore over 450 stalls featuring a variety of products, and participate in workshops focused on business skills and entrepreneurship.
